What the Payless Epic Holiday Deals TV commercial - The Payless Experiment: Paid Too Much is about.

Payless Shoes, the popular discount footwear retailer, launched a new TV spot in 2018 called "The Payless Experiment: Paid Too Much". The ad featured a group of unsuspecting fashion influencers invited to attend a luxury event to experience and rate high-end footwear, which was actually Payless shoes in disguise.

As the influencers tried on the shoes, they were impressed by the stylish designs, premium quality, and high prices, which they assumed were a reflection of the luxury designer brands they were modeling. However, once the Payless reveal was made, the influencers were shocked to find out that the shoes they loved were actually affordable Payless shoes. They couldn't believe how much they had overpaid for their shoes in the past, and how comparable the Payless designs were to their luxury counterparts.

The Payless Experiment was aimed at challenging the perception that high-end prices equal high-quality footwear, and highlighting Payless's commitment to providing stylish, quality shoes at affordable prices. The TV spot was part of Payless's Epic Holiday Deals campaign, which continued to offer shoppers savings on stylish footwear and accessories.

The Payless Experiment received a lot of attention on social media and in the press, with many people praising the brand's innovative marketing strategy. It successfully showcased Payless's high-quality and stylish footwear while also drawing attention to the issue of overpriced designer footwear.

Payless Epic Holiday Deals TV commercial - The Payless Experiment: Paid Too Much produced for Payless Shoe Source was first shown on television on November 29, 2018.