Purina Tidy Cats is a well-known pet care company that offers a variety of products, including cat litter, cat food, and treats. The company was founded in 1964 by William Danforth and is currently he...
Title: Tidy Cats Free & Clean Unscented TV Spot: 'Have You Smelled This Litter?'
Introduction:In the bustling world of television commercials, there is one ad that stands out for its audacious approach to promoting a product. The Tidy Cats Free & Clean Unscented TV spot, titled 'Have You Smelled This Litter?', takes a fearless approach to showcase its revolutionary unscented litter. With a mix of humor, creativity, and a hint of controversy, this commercial completely disrupts the traditional way of advertising cat litter. Let's delve into the captivating world of this TV spot and explore its unique approach.
Scene 1: Opening ShotAs the commercial begins, a wide shot captures a pristine living room with a spotless white sofa. The camera then zooms in to reveal a smug-looking cat perched on top of the sofa, the embodiment of elegance and poise.
Scene 2: The NarratorA confident voiceover begins captivating the viewers with an engaging tone. The narrator, employing an air of mystery, raises a question that piques everyone's curiosity: "Have you smelled this litter?"
Scene 3: The Smell ExpertsThe scene cuts to a group of individuals labeled as "smell experts" dressed in pristine lab coats. They are standing in a laboratory, where various cat litters are arranged on the shelves. Each expert meticulously sniffs the different litters, scrunching their noses in disgust.
Scene 4: The RevolutionThe camera then shifts back to the elegant cat on the sofa, who seems unaffected by the chaos in the testing facility. The narrator emphasizes how Tidy Cats Free & Clean Unscented litter has revolutionized the litter industry by eliminating unpleasant smells without the need for artificial fragrances.
Scene 5: Real-Life TestimonialsCutting to a series of quick shots, real cat owners express their astonishment at the effectiveness of Tidy Cats Free & Clean Unscented litter. They praise how it tackles odor while maintaining a natural, scent-free environment for both cats and their human companions.
Scene 6: The Grand FinaleThe commercial reaches its climax with a surprising twist. The narrator energetically exclaims, "So, have you smelled this litter?" The camera cuts back to the experts who gradually regain their composure. They unanimously reply, "No, we haven't!" with their faces beaming with satisfaction.
Scene 7: Tidy Cats Free & Clean Unscented LogoThe commercial concludes with
Tidy Cats Free & Clean Unscented TV commercial - Have You Smelled This Litter produced for Purina Tidy Cats was first shown on television on March 24, 2019.
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