Republic Records is an American record label and a subsidiary of Universal Music Group. It was founded in 1995 by Monte Lipman and Avery Lipman and is now based in New York City. Republic Records is o...
The Weeknd, the Canadian singer-songwriter, released his second studio album, "Beauty Behind the Madness" in late 2015. To promote the album, a TV spot was produced that captured the essence of the album's themes - love, lust, and addiction.
The TV spot featured a dramatic, yet beautiful, black and white footage of a man walking through a dimly lit hallway towards a red door. The Weeknd's hauntingly beautiful voice played in the background as the camera followed the man through the hallway and towards the door. The music was a snippet of "Can't Feel My Face", the album's lead single.
As the man reached the door, it swung open, and he stepped into a room lit with red light. The camera panned to reveal The Weeknd, sitting on a red couch, singing into a microphone. The scene was reminiscent of a music video more than a typical TV commercial, but that was the intention. The Weeknd wanted the spot to capture the essence of his music and the album's gritty, dark themes.
The TV spot was a success, and the album was also a commercial success, with its unique sound and envelope-pushing lyrics. "Beauty Behind the Madness" debuted at number one on the US Billboard 200 chart, and it continues to be regarded as one of The Weeknd's most significant works. The TV spot contributed to the album's success by setting the tone for what listeners could expect - raw, emotional, and unapologetic music.
The Weeknd "Beauty Behind the Madness" TV commercial produced for Republic Records was first shown on television on August 26, 2015.
Overview of "The Hills" by The Weeknd"The Hills" is a song by Canadian singer The Weeknd ), released on May 27, 2015, as the second single from his second studio album ), Beauty Behind the Madness. The song was written by The Weeknd, Mano, Carlo Montagnese, and Illangelo, with production handled by the latter two. "The Hills" is a dark and moody song characterized by a heavy bassline and atmospheric synths.
Meaning of "The Hills" by The WeekndThe meaning of the song has been subject to interpretation, but it is widely believed to be about a toxic and destructive relationship. The lyrics describe a dangerous and chaotic affair with a lover who is "always on that low-end." The Weeknd sings about feeling trapped in this relationship, as he repeatedly asks his lover to "show me something natural like ass with some stretch marks."
Reception and Legacy of "The Hills" by The Weeknd"The Hills" was a commercial success, peaking at number one on the US Billboard Hot 100 and charting in several other countries. The song has been certified Diamond in the US, indicating sales of over 10 million equivalent units. The music video for "The Hills" was directed by Grant Singer and features The Weeknd in a car accident followed by a surreal encounter with a group of women. The video has been viewed over 1.6 billion times on YouTube.
Music Theory of "The Hills" by The WeekndThe musical structure of "The Hills" is relatively simple, with a repetitive chord progression and a sparse arrangement that emphasizes the bassline and vocals. The song is notable for its use of distortion and pitch-shifting effects on The Weeknd's voice, which create a dark and unsettling atmosphere. The song has been analyzed by music theorists for its use of modal mixture and non-diatonic chords, which give the song a sense of harmonic tension and release.
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