KFC, also known as Kentucky Fried Chicken, is a popular fast-food restaurant that is based in Louisville, Kentucky. The company was founded by Harland Sanders in 1952, who was a seasoned cook that ref...
Title: KFC Original Recipe Bites TV Spot: 'Fresh is Better'
In this captivating television commercial, KFC introduces their mouthwatering Original Recipe Bites, proudly declaring that 'Fresh is Better'. The ad showcases the irresistible appeal of KFC's delectable chicken bites by emphasizing their commitment to using high-quality, fresh ingredients.
The commercial opens with a picturesque farm scene, welcoming viewers into the world of KFC's culinary craftsmanship. Lush green pastures and free-roaming chickens create a visually stunning backdrop to emphasize the notion of freshness. The soothing sound of nature engages the audience, setting the stage for what's to come.
As the camera zooms in, a farmer's hands pluck a plump and succulent chicken fillet from a basket. Every detail, from the tenderness and juiciness of the chicken to the golden-brown breading, is expertly highlighted. The close-up shots evoke a sense of anticipation, as if viewers can almost taste the tantalizing flavors through the screen.
The scene transitions to a bustling and dynamic KFC kitchen, pulsating with the energy of passionate chefs. The mise-en-scène reflects the vibrant colors and aromatic spices that define KFC's signature taste. Sizzling pans and sputtering oil in the background create an audio backdrop that enhances the sensory experience.
The camera reveals a chef carefully dipping the chicken fillets into the secret blend of herbs and spices—a closely guarded recipe that has stood the test of time. With each dip and toss, the familiar aroma fills the air, exuding an inviting, nostalgic essence that keeps customers coming back time and time again.
Finally, the spotlight falls on a fresh batch of KFC Original Recipe Bites. The chicken bites glisten with a succulent sheen, their mouthwatering appearance practically beckoning viewers to take a bite. Vivid close-ups capture the juiciness and tenderness that can only be achieved with fresh ingredients.
Accompanied by an upbeat, catchy tune, the ad concludes with a dynamic montage of satisfied customers indulging in the irresistible KFC Original Recipe Bites. Close-ups of people's reactions, with their eyes widening and smiles forming, convey a sense of pure joy and satisfaction.
As the screen fades to black, the KFC logo emerges, accompanied by the iconic slogan, "Fresh is Better", leaving a lasting impression in the minds of viewers. The commercial reminds audiences that freshness is not just a characteristic, but a defining principle at KFC.
By highlighting the quality and care that goes
KFC Original Recipe Bites TV commercial - Fresh is Better produced for KFC was first shown on television on July 29, 2013.
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