Ancestry is a genealogy and family tree tracing service that allows users to research their family history and discover their roots. The company was founded in 1983 and has since grown to become one o...
The Ancestry.com TV Spot, 'Guide Throughout the Past' is an emotional and captivating advertisement that explores the power of discovering one's ancestry. The ad features a man named Martin, who contacts Ancestry.com in hopes of discovering more about his past. As Martin takes a DNA test and begins to explore his family history, we see him walking through various historical moments, guided by his ancestors.
The spot starts with Martin opening his mailbox and finding his DNA test kit. From there, we see him taking the test and starting to explore his ancestry through the Ancestry.com platform. As he delves deeper into his family's history, his ancestors begin to appear before him, guiding him through key moments in their lives. We see Martin's great-grandfather fighting in World War I and his great-great-great-grandmother leaving her homeland for America in search of a better life.
The spot effectively captures the emotional impact that discovering one's ancestry can have. Martin is moved by the stories of his ancestors and is able to connect with them in a way that he never thought possible. The ad ends with Martin looking at a photo of his great-grandfather and recognizing the resemblance that they share.
Overall, the Ancestry.com TV Spot, 'Guide Throughout the Past' is a powerful exploration of the emotional and historical significance of discovering one's ancestry. The ad is expertly crafted and features stunning visuals that effectively communicate the impact that discovering one's family history can have. It serves as a powerful reminder that our past is always with us, guiding us through the present and into the future.
Ancestry.com TV commercial - Guide Throughout the Past produced for Ancestry was first shown on television on May 11, 2014.
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