In 2022, Burger King boosted its measured media advertising expenditure in the United States to almost 500 million dollars in 2022, up from 326 million dollars in 2021. At the same time, the fast-food chain's parent company, Restaurant Brands International, also increased its advertising expenditure.

The $10 meal-for-two comes with two Whopper Jr. sandwiches, two milkshakes, a small order of onion rings, a small order of French fries, and two Burger King crowns. (And let's be honest: even actual royals perk up when they see a BK crown.)

Choose 2 for $6: Whopper®, Impossible™ Whopper®, Big Fish, or Hand-Breaded Chicken Sandwich (Classic or Spicy Classic). No substitutions. Single item at regular price on menu. Not valid with any other coupons or offers.

Burger King employs value pricing and promotions as part of its marketing strategy to attract price-sensitive customers and drive traffic to its restaurants. The company offers a range of value meals, combo deals, and discounts to provide affordable options for customers while maintaining profitability.

Burger King was praised for its creative ads focusing on a key target market of young male “super fans” who ate at the fast food restaurant five times a week.

In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars.

This $2 Snack Box Deal gets you a full meal that includes 10 chicken nuggets, an order of medium fries, a cheeseburger, and a small soft drink. At most locations, this will only cost $2, as the name suggests, but in areas where menu items are a bit steeper, such as New York City, the Snack Box Deal will come out to $3.

While it sounds too good to be true, it's certainly not - as long as you have BK's app. There, you'll find the $2 snack box deal under the “offers” tab.

McDonald's fans can mix and match as they please, but adding fries and a drink will cost extra. McDonald's two for $6 menu includes the Big Mac, Quarter Pounder with Cheese, 10-piece Chicken McNuggets, and Filet-O-Fish. It's available at participating locations nationwide and only for a limited time.

Burger King uses two generic strategies for competitive advantage: cost leadership and broad differentiation. The company's primary generic competitive strategy is cost leadership. According to Michael Porter's model, this generic strategy involves minimizing costs, which leads to low prices.

Its growth strategies explained Burger King uses cost leadership and broad differentiation strategies to remain competitive. A financial objective is to reduce operating costs so that its products can be offered at lower prices through economies of scale and error prevention.

A spokesperson for the company confirmed that “You rule!” is indeed ubiquitous. “Since launching the 'You Rule' campaign last October, the modernized tagline has put Burger King Guests at the forefront of everything we do,” said the spokesperson via email.