They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Liberty Mutual Insurance launched and advertised 1 new product in the past twelve months.

David Hoffman David Hoffman was born in Philadelphia and grew up on U.S. Army bases. He was classically trained as an actor at the University of North Carolina School of the Arts (H.S. Diploma) and Boston University (BFA).

“LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

​Over the past 100 years, Liberty Mutual Insurance has been committed to helping people preserve and protect what they earn, build, own and cherish. As we look to the future, we remember a century's worth of milestones made possible by our employees, partners and most importantly our customers.

Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign. A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today.

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.

We rate Liberty Mutual a 9.1 out of 10.0 and recognize it for having Good Programs for Young Drivers in 2023. The overall rating of “9.1” was aggregated from the company's performance across five key categories for car insurance: cost, coverage, reputation, availability and customer experience.

Liberty Mutual Holding Company Inc.

It gives you financial assistance for your losses and damage. The basic function of all types of insurance coverages is to provide damage control to the insured by bringing in a lot of people who pay to cover their risks. The fund is further used for capital formation through investment in the markets.

Provide protection : The primary purpose of insurance is to provide protection against future risk, accidents and uncertainty. Insurance cannot check the happending of the risk, but can certainly provide for the losses of risk.