Olivia Wilde-Directed Amazon Prime Ad Debuts During Oscars - IMDb.

Amazon says to shop legendary deals while Pino D'Angiò's "Okay Okay" plays in the background. Have questions about this ad or our catalog? Check out our FAQ Page.

Titled “Tache,” the ad follows the journey of a young woman learning to embrace unwanted facial hair by using Amazon Prime to find items, like clothing and music, that make her feel empowered.

This campaign aims to inspire and remind the world that Prime caters to individuals at any stage of life. Prime delivery speed, convenience, health, and entertainment unlock so many easy and fun ways to connect members to the things that matter most and make life a little easier every day.

The cast of the Amazon Pay advertisement comprises three people: a female and two males. Barkha Singh is the name of the girl.

Cool Cat The ad also features the song Cool Cat by the band. "The brief is the result of a process initiated by Amazon to help solve a brand challenge," Charlie Lanus, creative director at Wieden+Kennedy London told The Drum.

The moustache represents freedom, both to Mike and his grandmother, but in vastly different ways. For Mike, the moustache is a symbol of his freedom in rebellion.

It's amazing the variety of shapes, sizes and styles the moustache comes in. The moustache has always been used and seen as a representation of a man's virility. And at the same time it has been used to characterize the personality of the man wearing it.

Titled “Tache,” the ad follows the journey of a young woman learning to embrace unwanted facial hair by using Amazon Prime to find items, like clothing and music, that make her feel empowered.

She's particularly emboldened by Freddie Mercury and orders a yellow jacket inspired by one of his better-known stage outfits. The jacket and the Queen song scoring the ad appear to help her wear her moustache to school with confidence.

Amazon Prime's new ad, directed by actor turned filmmaker Olivia Wilde, follows a young woman debating what to do with an unwanted moustache.

It features stars like Vicky Kaushal, Varun Dhawan, Rohit Shetty, Sara Ali Khan, Pankaj Tripathi, Shahid Kapoor and more, and is headlined by Riteish Deshmukh. “Over the last year, we have seen tremendous growth for Amazon miniTV - our free AVOD (advertising supported video-on-demand) service.