David Hoffman shares his famous acting role with an unpredictable emu - who's more recognizable than his human partner with the mustache and sunglasses. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

We rate Liberty Mutual a 9.1 out of 10.0 and recognize it for having Good Programs for Young Drivers in 2023. The overall rating of “9.1” was aggregated from the company's performance across five key categories for car insurance: cost, coverage, reputation, availability and customer experience.

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Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

Tanner Novlan's Emu Sidekick: Alongside Tanner Novlan, the emu in the “LiMu Emu and Doug” commercials has become an iconic character in Liberty Mutual's advertising. The emu is a puppet operated by a team of talented puppeteers and animators.

Limu palahalaha is a common algae found in Hawaiian waters, often being the dominant species in intertidal and shallow subtidal zones. It is also called “sea lettuce,” and was used as ornamentation in traditional hula.

​Over the past 100 years, Liberty Mutual Insurance has been committed to helping people preserve and protect what they earn, build, own and cherish. As we look to the future, we remember a century's worth of milestones made possible by our employees, partners and most importantly our customers.

The company, founded in 1912, offers a wide range of insurance products and services, including personal automobile, homeowners, workers' compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, fire insurance and surety.

Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign. A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today.

Who is the Liberty Mutual commercial actor? American actors Dustin Ingram and David Hoffman are the most famous Liberty Mutual guys. Dustin plays the role of a long-haired blonde man with a dog in Resemblance ads. Meanwhile, David Hoffman plays detective Doug with an Emu bird in the LiMu Emu & Doug commercials.

Discover Liberty Mutual Insurance Our purpose is to help people embrace today while confidently pursuing tomorrow. That's why we've created a company culture that supports and champions our employees, while helping them turn their passion into a rewarding profession.

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