Booking.com is a popular online travel company that enables people to book hotels, vacation rentals, apartments, and other accommodation options in different destinations around the world. The company...
Booking.com's TV spot "Finding Perfect" presents Idris Elba as the new face of the brand. In the ad, we see Idris traveling to different locations, staying in various hotels, and always searching for the "perfect" place to stay. The ad follows Idris as he navigates through different travel scenarios: he seeks peace and tranquility in the mountains, enjoys the beach life, and immerses himself in the culture and adventure of a vibrant city.
At every hotel, Idris feels like something is lacking, and he keeps searching for the perfect accommodation. Along the way, we see him getting involved in various activities, such as bike riding, kayaking, and kiteboarding, all thanks to Booking.com's vast database of activities and experiences.
In the end, Idris finally finds his perfect accommodation, and it’s a homey, classic house that gives him everything he's been searching for: comfort, space, and a sense of home, which is what travelers often want when they’re on the road. The ad ends with the tagline that says, "Whatever you’re into, find it on Booking.com," which reminds viewers that Booking.com has everything they need for their next adventure, be it a quaint bed and breakfast, a luxurious resort, or an off-the-grid cabin.
"Finding Perfect" is Booking.com's brand's new ad, which aims to inspire people to travel again, after a period of limited travel due to Covid-19. The ad features beautiful and exotic destinations, inviting hotels and accommodations, and an A-list celebrity all wrapped into one. With amazing storytelling and stunning visuals, Booking.com encourages travelers to pack their bags, book their stay, and explore all that the world has to offer.
Booking.com TV commercial - Finding Perfect produced for Booking.com was first shown on television on June 14, 2022.
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Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...