What the Nationwide Insurance TV commercial - Safe Driver Pursuit is about.

The Nationwide Insurance TV Spot, 'Safe Driver Pursuit' is a gripping commercial that highlights the importance of safe driving habits. The advertisement begins with a high-speed pursuit on the highway, showcasing the reckless driving behaviors of a group of car thieves. The scene quickly shifts to a different perspective, as a Nationwide agent narrates the story from their office.

The agent shares that they were on the phone with a customer when they became aware of the high-speed chase. The customer was relieved to know that they had Nationwide on their side, and that their premium discount for safe driving would not be affected by the incident.

As the chase continues, the reckless drivers put themselves and others on the road at risk. In contrast, the Nationwide customer drives calmly down the road, obeying traffic signals and rules. After a few tense moments, the car thieves are captured and arrested, and the customer arrives safely at their destination.

The TV spot concludes with the message that with Nationwide's SmartReasons program, safe driving can save customers up to 40% on their premiums. The commercial effectively conveys that safe driving pays off with not only the peace of mind, but savings in the long-run too.

Overall, the Nationwide Insurance TV Spot, 'Safe Driver Pursuit' serves as a powerful reminder of the importance of safe driving habits, and the benefits of being a responsible driver. It urges viewers to consider the positive consequences of safe driving, not just for themselves but also for others sharing the road.

Nationwide Insurance TV commercial - Safe Driver Pursuit produced for Nationwide Insurance was first shown on television on April 21, 2013.