What the IKEA TV commercial - HGTV: Creative Dining Space is about.

In this IKEA TV spot, 'HGTV: Creative Dining Space,' viewers are introduced to James Briscione, a chef and TV personality, who uses IKEA products to create a functional and stylish dining space. The commercial begins with Briscione shopping at an IKEA store, where he picks out various items needed to create an inviting and functional dining room.

As Briscione sets up the space, he takes the audience through the different products he chose from IKEA, including the Vardagen carafe, the Fargrik dinnerware set, and the Skogsta dining table. He demonstrates how each of these products can be used to create a dining space that's both beautiful and practical, with enough space for guests to move around freely.

Throughout the commercial, Briscione emphasizes the importance of designing a functional room that caters to the needs of the people who will be using it. He encourages viewers to think outside the box and experiment with different combinations of IKEA products to create a unique and personalized dining space.

Overall, the IKEA TV spot, 'HGTV: Creative Dining Space' featuring James Briscione, showcases how IKEA products can be used to create a stylish and functional dining room. The commercial inspires viewers to get creative with their design choices, and shows that functional spaces can also be beautiful and inviting.

IKEA TV commercial - HGTV: Creative Dining Space produced for IKEA was first shown on television on November 6, 2017.