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Liberty Mutual TV commercial - The Board
Liberty Mutual

Liberty Mutual is a leading global insurance company known for its commitment to providing reliable coverage and exceptional customer service. With a rich history dating back to 1912, Liberty Mutual h...

What the Liberty Mutual TV commercial - The Board is about.

Liberty Mutual TV commercial - The Board

Liberty Mutual's TV spot, 'The Board' is a powerful and inspiring ad that promotes the company's mission to help people live confidently in their daily lives. The ad features a group of people who come together to form a 'confidence board.' Each person brings a different strength, skillset, and experience to the board, symbolizing Liberty Mutual's commitment to diversity and inclusivity.

The ad opens with a woman walking into a boardroom where she finds a group of people waiting for her. As she approaches the board, she sees that each person on the board is holding up a different word. The words are confidence, adventure, compassion, determination, knowledge, and perseverance.

The woman is then invited to join the board by adding her own word, which turns out to be 'security.' As she places her word on the board, the camera zooms in, highlighting the word 'Liberty' on her lanyard. This emphasizes the message that Liberty Mutual is more than just an insurance company. It's a company committed to providing security, confidence, and peace of mind to people in their everyday lives.

The ad ends with the group of people on the board standing united, symbolizing the power of teamwork and collaboration. The message is clear: when people come together, they can achieve great things and overcome any challenge.

Overall, 'The Board' is an empowering and motivating ad that aligns with Liberty Mutual's brand identity and values. The company's commitment to helping people live confidently is reflected in the ad, and it's a message that resonates with audiences worldwide.

Liberty Mutual TV commercial - The Board produced for Liberty Mutual was first shown on television on February 27, 2019.

Frequently Asked Questions about liberty mutual tv spot, 'the board'

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

1. David Hoffman: David Hoffman is the actor who portrays Doug in the “LiMu Emu and Doug” campaign. He is an experienced actor and has appeared in various television shows and films throughout his career. Hoffman's comedic timing and chemistry with the emu have made him a fan favorite in Liberty Mutual's commercials.

Goodby Silverstein & Partners The creative content was developed by Goodby Silverstein & Partners (GS&P), Liberty Mutual's creative agency of record. The ads can be reviewed here.

David Hoffman David Hoffman(XI) David Hoffman was born in Philadelphia and grew up on U.S. Army bases. He was classically trained as an actor at the University of North Carolina School of the Arts (H.S. Diploma) and Boston University (BFA).

Discover Liberty Mutual Insurance Our purpose is to help people embrace today while confidently pursuing tomorrow. That's why we've created a company culture that supports and champions our employees, while helping them turn their passion into a rewarding profession.

Liberty Mutual Holding Company Inc.

A traditional ad agency or digital agency provides advertising, media, marketing communications, public relations (PR), event organization, and other services to help businesses and organizations raise awareness, sell products and services, and create dynamic brands.

Summary. The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies.

“LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.

Thus liberty entails the responsible use of freedom under the rule of law without depriving anyone else of their freedom. Liberty can be taken away as a form of punishment. In many countries, people can be deprived of their liberty if they are convicted of criminal acts.

Identity & Values

  • Our belief: We believe progress happens when people feel secure.
  • Our purpose: We exist to help people embrace today and confidently pursue tomorrow.
  • Our promise: We promise protection for the unexpected, delivered with care.

Videos

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Actors

Actors who starred in Liberty Mutual TV Spot, 'The Board'

David Hoffman photo
Agenices

Agenices of the Liberty Mutual TV Spot, 'The Board'

Liberty Mutual TV commercial - The Board
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

Liberty Mutual TV commercial - The Board
Hill Holliday

Hill Holliday is an advertising agency and marketing company based in Boston and New York. It was founded in 1968 and has since become one of the largest and most successful advertising agencies in th...

Liberty Mutual TV commercial - The Board
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

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