His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.

Besides sales, the most telling metric of success for the campaign was in the public's willingness to not only tolerate the ads but to actively seek them out. Search YouTube for the ads, and you might not even see entries from Dos Equis or Euro RSCG, the marketing company responsible for the Man's birth.

The Most Interesting Man in the World Is Gone. Long Live the Most Interesting Man in the World. Jonathan Goldsmith talks about Dos Equis' decision to end the campaign, and the legacy of his iconic character. All that's on Jonathan Goldsmith's mind right now is the snow.

At the beginning of the Dos Equis journey the beer was first named Siglo XX which stands for 20th century. The name Dos Equis later came about from the roman numeral for twenty, which is XX. Dos Equis has now been available in the United states since 1983 when it was first imported from Mexico.

He's still super successful. After leaving Dos Equis, he went on to snag a role in Mamma Mia 2: Here We Go Again! and to act in other commercials. He couldn't seem to leave his alcohol spokesman roots behind. He went on to do ads for Astral Tequila and Stella Artois.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.

Dos Equis is part of Heineken Holding NV. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Dos Equis last advertised a new product in July, 2022.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.

The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.

Moctezuma, the last leader of the Aztecs, rules the land that is currently known as Mexico. He would come to be the inspiration for the Dos Equis® label design. Moctezuma famously confronted the Spanish conquistador, Hernán Cortés, and Dos Equis® celebrates his boldness.