What the Audible.com TV Commercial Open up Imagination is about.
Audible.com is a popular audiobook service that offers a wide selection of titles in various genres. Over the years, the company has released several commercial campaigns to promote its services, and one of the most memorable ones is the 'Open Up Imagination' TV commercial.
The commercial starts with a woman sitting on a couch, looking bored and disinterested. Suddenly, she hears a voice speaking about a world that exists beyond her couch and mundane routine. The voice encourages her to open her mind and imagines the endless possibilities available through Audible.com.
As the ad continues, we see the woman's imagination coming to life. We see her sitting in a spaceship, walking in a forest with a knight by her side, and even playing football with famous players! All of this is made possible through Audible.com's vast selection of audiobooks, which enable listeners to experience countless stories, characters, and worlds without leaving their couch.
Towards the end of the commercial, we return to the woman on her couch, but now she's transformed. She's more engaged and excited about life and the endless possibilities it offers. The commercial ends with the tagline, "Open up imagination. Open up Audible."
The 'Open Up Imagination' TV commercial for Audible.com was a massive success. It perfectly captured the essence of the brand and its commitment to providing high-quality audiobooks that transport listeners to new worlds and experiences. The ad's use of vivid imagery and relatable characters had a lasting impression on viewers, making them eager to explore what Audible had to offer.
Audible.com TV Commercial Open up Imagination produced for
Audible Inc.
was first shown on television on April 10, 2013.
Frequently Asked Questions about audible.com tv commercial 'open up imagination'
Actress, author and podcaster Miranda Tapsell and comedian, actor and podcaster Josh Thomas are joined by a host of familiar faces and Audible's local content creators in the campaign, including culinary figure Adam Liaw, journalist Marc Fennell, and media personality Flex Mami.
Clarke Gayford
An ad featuring Clarke Gayford has been taken off Australian television following complaints from viewers. The ad for audiobooks service Audible depicts Gayford in action as a stay-at-home dad. It also stars Australian comedian Celeste Barber, and celebrity chef Poh Ling Yeow.
George Guidall
The prolific narrator has been the voice behind many of the longest running and most popular mystery and thriller series.
Noma Dumezweni
From bedrooms to waiting rooms, ambulances to foggy woods, almost every setting can be improved by a good audiobook or podcast read by the purple one. However, theirs is not the voice which dominates this 60" commercial. If mauve protaognist offers a strong visual hook, it's Noma Dumezweni who pricks your ear.
The selection on Audible is absolutely unbeatable.
Many of the books are Audible-only, so you can't get them anywhere else. Audible is also really on top of getting new titles, especially bestsellers, quickly after they're released if not at the same time.
The Best in Audio Entertainment
With hundreds of thousands of titles in our catalog, we work with some of the biggest names around the world, as well as emerging talent, to bring distinctive Originals, audiobooks and podcasts to listeners in over 180 countries, in 47 languages.
THE story was narrated to Ganesh by a young man, Mahendra by name. He was a junior supervisor in a firm which offered on hire supervisors at various types of construction sites: factories, bridges, dams, and so on. Mahendra's job was to keep an eye on the activities at the work site.
Founded in 1995 by Don Katz, a journalist and entrepreneur, Audible is the leading provider of digital audiobooks in the world. Katz saw an opportunity to make books accessible to people with busy schedules and turned this idea into a successful business.
Amazon's Audible has a U.S. market share in the audiobook publishing category of 63.4% as of 2022. U.S. Audiobook publishing generated $1.6 billion as of 2021. Around $1.01 billion of this figure was generated by Audible sales, based on market share. Audible's revenue makes up 4.2% of Amazon's book publishing revenue.
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories.
In The Storyteller, the message spells out, “A story as vast as the sea, but on its waters you'll never be free. No matter your course, your future is set.” It's a grim message, but one that Sefia and Archer have grappled with, as their destinies seem bound to the Book.
Comparing the Three Types of Narrators
Type | Pronouns Used | Special Characteristics |
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First Person | I and we | The narrator is part of the story. |
Second Person | you | The narrator speaks directly to the reader. |
Third Person | he, she, it, or they | The narrator tells the story of others but is not included. |