Company OverviewSears is a well-known American department store chain that was founded in 1886 by Richard Warren Sears and Alvah Curtis Roebuck. Initially, the company was focused on selling watches,...
The Sears Shop Your Way App TV spot titled "Squirrel Revolt" is a humorous commercial that highlights the benefits of the Sears Shop Your Way App. The ad features a group of squirrels that are unhappy with the human control over their nuts. They decide to revolt against the humans and steal back their nuts with the help of the Sears Shop Your Way App.
The ad opens with a group of squirrels looking longingly at a pile of nuts in a human's backyard. When the humans walk away, the squirrels quickly jump on the nuts, only to be startled when the humans come back and shoo them away. Frustrated with their lack of control over their food, the squirrels gather in a tree and plan a revolt.
With the help of the Shop Your Way App, the squirrels are able to order nuts online and have them delivered right to their tree. The app allows them to browse different varieties of nuts and read reviews from other satisfied customers. As they enjoy their new-found control over their food, a voiceover explains how the Sears Shop Your Way App allows customers to browse and purchase millions of products with ease.
The commercial ends with the tagline "Shop Your Way: The easy way to get more done," emphasizing the convenience and ease of using the Sears Shop Your Way App.
Overall, the "Squirrel Revolt" ad uses humor and creativity to highlight the benefits of the Sears Shop Your Way App. It shows how the app makes shopping easier and more convenient, even for seemingly unlikely customers like squirrels.
Sears Shop Your Way App TV commercial - Squirrel Revolt produced for Sears was first shown on television on September 7, 2013.
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