What the American Home Shield TV commercial - Bueno y malo: la salsa de la abuela is about.

American Home Shield TV Spot Overview

The American Home Shield TV spot titled "Bueno y malo: la salsa de la abuela" features a family gathering where the grandmother shares her secret recipe for her delicious salsa. As the grandmother passes on her recipe to her granddaughter, the rest of the family listens and takes note.

The commercial emphasizes the importance of family and the comfort of home, while also highlighting the importance of having an American Home Shield home warranty to protect against unexpected home repairs.

Key Message of the Commercial

The key message of the American Home Shield TV spot is that unexpected home repairs can happen to anyone, but having a home warranty from American Home Shield can provide peace of mind and protect against unexpected costs. The company's focus on family values and the importance of home is also highlighted in the commercial.

Presentation in the Commercial

The commercial is presented in a heartwarming and nostalgic way, with the family gathering and the passing down of the grandmother's salsa recipe. The use of Spanish language and culture is also a strategic move by the company to appeal to the Hispanic community in the United States, who may have a strong emphasis on family and home.

Conclusion

Overall, the American Home Shield TV spot titled "Bueno y malo: la salsa de la abuela" effectively appeals to individuals who value family, home, and the importance of protecting against unexpected home repairs. The emphasis on the Hispanic community in the commercial is a smart move by the company, as this demographic has a significant presence and influence in the United States.

American Home Shield TV commercial - Bueno y malo: la salsa de la abuela produced for American Home Shield was first shown on television on March 27, 2023.