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Advertisers of the TaxACT TV Spot, 'Choir'

TaxACT TV commercial - Choir

About TaxActTaxAct is a tax preparation software company that provides individuals, small business owners, and tax professionals with a quick and easy way to file their federal and state tax returns....

What the TaxACT TV commercial - Choir is about.

TaxACT TV commercial - Choir

Title: TaxACT TV Spot, 'Choir'

Introduction:In this captivating TaxACT television commercial titled 'Choir,' we are transported to a stunningly ornate cathedral filled with a harmonious and diverse group of individuals ready to perform. This uplifting and inspiring advertisement showcases the power of teamwork, individuality, and the importance of making the most of our financial opportunities. As the choir prepares for their performance, we witness the magic that unfolds as they come together, each with their unique strengths, just like taxpayers who trust TaxACT to navigate their financial journey.

Body:The commercial begins with the camera panning across the magnificent interior of a cathedral, where a choir is gathering. The diverse group of individuals represents a cross-section of society, each with different backgrounds, ages, and walks of life. As they take their places, the choir director, a charismatic and passionate woman, raises her baton, ready to lead them.

As the music begins, the choir seamlessly harmonizes and fills the cathedral with their resounding voices. The camera zooms in on the different members, highlighting their individual talents and contributions. Each person stands out, not only for their voice but also for their unique personality and style, emphasizing that everyone has something valuable to offer.

While the choir sings in perfect harmony, the lyrics of the song cleverly incorporate metaphors related to taxes and finance. The lyrics remind viewers of TaxACT's role in helping individuals make smart financial decisions and maximize their returns. The uplifting melody and lyrics serve to communicate the sense of empowerment and the peace of mind that comes from trusting TaxACT with their financial needs.

Throughout the performance, the camera cuts to shots of individuals in the audience, captivated by the choir's beautiful performance. Viewers can see the genuine smiles on their faces and the realization that this choir, like TaxACT, is there to guide them through their financial journey.

The commercial ends with the choir's final note, which reverberates throughout the cathedral, leaving the audience in awe. As the camera pans out, the choir members and the audience applaud each other, acknowledging the power of collaboration and shared success. TaxACT's logo appears on screen, alongside a message emphasizing TaxACT's commitment to helping individuals achieve financial prosperity.

Conclusion:TaxACT's TV spot, 'Choir,' brings together the visual splendor of a cathedral and the harmonious sounds of a diverse choir to convey the message that TaxACT is here to guide taxpayers through their financial journey. This captivating and uplifting commercial not only highlights the importance of collaboration but

TaxACT TV commercial - Choir produced for TaxACT was first shown on television on February 5, 2013.


Watch TaxACT TV Commercial, 'Choir'

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Agenices of the TaxACT TV Spot, 'Choir'

TaxACT TV commercial - Choir

MullenLowe is a full-service advertising and marketing communications agency with its headquarters based in Boston , Massachusetts. It is a part of MullenLowe Group, which is a multinational marketing...


Products Advertised

TaxACT Tax Preparation Software
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