What the MiraLAX TV commercial - Hydrates & Softens is about.

MiraLAX is a popular laxative brand in the United States that has been known to provide effective relief for constipation. To promote the benefits of their product, MiraLAX has aired a TV Spot called 'Hydrates & Softens', which emphasizes the importance of hydration in preventing constipation.

The MiraLAX TV Spot, 'Hydrates & Softens' features a woman who is busy juggling different tasks in her day-to-day routine. While multi-tasking, she suddenly feels the discomfort of constipation. The ad then shows her mixing MiraLAX with a glass of water, which is followed by a sequence of visuals highlighting the MiraLAX formulation hydrating and softening her stool, leading to an easy and comfortable bowel movement.

The visuals in the TV spot creatively demonstrate how MiraLAX works in the digestive tract by drawing water into the colon, softening the stool, and making it easier to pass. The ad emphasizes the importance of hydration and staying well-hydrated by displaying a glass of water throughout the spot. The message is clear - when you take MiraLAX, you have to stay well hydrated to help facilitate healthy bowel movements.

The MiraLAX TV Spot, "Hydrates & Softens," is an effective marketing tool for the brand as it educates the audience about the benefits of using the product without causing discomfort or embarrassment. The messaging, coupled with vivid visuals, showcases the convenience and ease of using MiraLAX to ensure normal bowel function in people who suffer from constipation.

MiraLAX TV commercial - Hydrates & Softens produced for MiraLAX was first shown on television on January 7, 2019.