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LifeProof Flooring TV commercial - Agents of Chaos
LifeProof Flooring

LifeProof Flooring is a reputable company that specializes in providing durable and versatile flooring solutions for residential and commercial spaces. With a wide range of products designed to withst...

What the LifeProof Flooring TV commercial - Agents of Chaos is about.

LifeProof Flooring TV commercial - Agents of Chaos

LifeProof Flooring is a brand of vinyl flooring that touts its durability and ability to withstand spills and stains. In a recent TV spot titled 'Agents of Chaos,' the company showcases just how tough their flooring is by unleashing a team of adorable yet destructive animals on a home.

At the start of the commercial, a family is shown living their daily lives on their LifeProof floors with their pets, including a rabbit, a bulldog, and a kitten. The pets create messes, but the family is not worried since they know their floors can handle any mess. However, things take a chaotic turn when a group of animals led by a mischievous raccoon sneak into the house while the family sleeps. The raccoon unleashes the other animals on the house, and they proceed to create havoc, knocking over chairs, playing with toys, and creating spills and stains on the floors.

Despite the chaos, the floors remain unscathed, which impresses the family when they wake up to survey the damage. They also appreciate how easy it is to clean up the mess, with just a quick wipe with a cleaning product restoring the floors to their original beautiful finish.

The commercial ends by stating the tagline, "LifeProof Floors, the strongest, best-looking floors for modern single living," which emphasizes the company's commitment to producing durable, high-quality vinyl flooring that can withstand even the most unexpected challenges.

Overall, the 'Agents of Chaos' commercial is a fun and engaging way to showcase LifeProof flooring's strength and durability. The use of cute and mischievous animals adds a touch of humor to the situation, making it memorable and enjoyable to watch.

LifeProof Flooring TV commercial - Agents of Chaos produced for LifeProof Flooring was first shown on television on May 28, 2017.

Frequently Asked Questions about lifeproof flooring tv spot, 'agents of chaos'

As the name suggests, luxury vinyl flooring like LifeProof is made from vinyl, the same type of plastic PVC pipes are made from. The process begins by melting down that plastic and mixing it with a variety of other materials to make it durable, water-resistant, and so on.

LifeProof is Home Depot's in-house brand of vinyl plank flooring (aka LVP) - one of the most robust and popular types of flooring on the market today. One of LVP's biggest selling points is that it's a fantastic fake wood flooring choice.

Lifeproof is Home Depot's in-house brand, manufactured by Halstead New England Industries.

Lifeproof flooring is not only beautiful, it's durable and made to last. You don't have to ban the kids and the dog from the family room, anymore. Lifeproof carpet is made with permanent, built-in stain and soil protection that will never wash or wear off and it's easier to clean.

When the PVC is made, other additives are used to turn it into flooring; some Chinese factories use lead (also toxic) and phthalate plasticizers, another probable carcinogen that can also cause reproductive problems. Asbestos is also used in PVC production. And there are even more immediate dangers to workers' health.

Lifeproof luxury high-traffic vinyl plank flooring is 100-percent waterproof, so you can install it in most rooms above grade, on grade or below grade. Because it's waterproof, you can clean it with a wet or steam mop!

LifeProof is a U.S. consumer electronics accessory company headquartered in San Diego, California, and was acquired in 2013 by OtterBox. The company designs, manufactures, and markets cases that protect the functionality and condition of smartphones and tablets from water, snow, dirt, and shock.

LifeProof Cases & Gear

  • Screen Protection.
  • Power by OtterBox. Cables. Car Charging. Wall Charging. Power Banks. Wireless Charging. For MagSafe.
  • Accessories. Clips and Mounts.
  • Shop Specials.
  • Business Solutions.
  • USA.
  • Business Solutions.

OtterBox. LifeProof and OtterBox are both smartphone cases designed to protect against drops and water damage. While Lifeproof only manufactures cases for iPhones and other Apple products, Otterbox is available for Android smartphones as well.

Waterproof floors can stay for long without wear and tear because they're easy to maintain and many are rated for commercial use. You don't need to replace these floors every few years like you would a carpet. They're also not prone to aging like hardwood and can last for more than 20 years with proper maintenance.

  • Phthalates. Phthalates are plasticisers, they are used to make rigid plastic more pliable and flexible.
  • VOCs. VOCs are chemicals that are emitted from liquid and solid materials, and in particular are associated with petrochemicals.
  • Formaldehyde.
  • Biocides and Fungicides.
  • Organo-tin compounds.

What are the properties of Polyvinyl Chloride?

PropertyValue
Chemical Formula(C2H3Cl)n
Melt Temperature212 - 500 °F (100 - 260°C) ***
Heat Deflection Temperature (HDT)92 °C (198 °F) **
Tensile StrengthFlexible PVC: 6.9 - 25 MPa (1000 - 3625 PSI) Rigid PVC: 34 - 62 MPa (4930 - 9000 PSI) **

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LifeProof Flooring Vinyl Plank Flooring
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