What the Paper and Packaging Board TV commercial - Holidays: The Gift That Keeps Living is about.

The Paper and Packaging Board's latest TV spot is a heartwarming tribute to the joy of giving during the holiday season. The ad titled 'Holidays: The Gift That Keeps Living' reminds us of the magic of the holidays while emphasizing the importance of packaging in preserving the memories that come with gift-giving.

The ad features a young girl building a snowman with her grandfather. As they create their snowman, the girl tells her grandfather about how the gifts she received from him over the years are still with her. From a stuffed animal to a book, each gift has a special place in her life and memories.

The real magic of the ad comes in the way it ties gift-giving to the importance of packaging. The ad shows how a well-packaged gift can last a lifetime, becoming a tangible symbol of the love and memories shared during the holidays. The spot emphasizes the value of packaging materials that protect the gifts we give, ensuring that they are cherished for years to come.

The Paper and Packaging Board's 'Holidays: The Gift That Keeps Living' spot is a beautiful reminder of the joy of giving and how packaging plays a vital role in keeping memories alive. As the holiday season approaches, this ad will surely strike a chord with viewers, encouraging them to bring the joy of gift-giving to those they love while leveraging high-quality packaging materials to keep those gifts safe and cherished for years to come.

Paper and Packaging Board TV commercial - Holidays: The Gift That Keeps Living produced for Paper and Packaging Board was first shown on television on November 1, 2022.