Folgers, Trombone Shorty Launch New Ad Campaign Featuring a Joan Jett Classic.

But the real stars in the ad - other than the half-naked, soaped up, towel-wearing father-in-law Steve - are the Folgers Morning Harmonizers - Bruce, “Mama,” Cece Ellington, Baby Marmalade, Marvin, Laritha L'Rie and Jeraldo Jazz. (They even have bios!) Folgers introduced the Morning Harmonizers on Nov.

San Francisco Although Folgers coffee has its roots in San Francisco, New Orleans has played a major role in its production since the 1960s. In the 1850s, company founder James Folger traveled from Massachusetts to California. He hoped to get rich from gold mining but instead partnered with a coffee roaster.

Their new brand strategy for Folgers is edgy, bold, and leans into the specialty coffee drinkers' contempt for the brand. It calls back to their New Orleans roots and puts people of all colors and backgrounds front and center. Unlike their 1850 brand, the new Folgers messaging doesn't attempt to copy the competition.

Folgers Coffee is a brand of ground, instant, and single-use pod coffee produced and sold in the United States, with additional distribution in Asia, Canada and Mexico. It forms part of the food and beverage division of The J.M. Smucker Company. Folgers roasts its coffee in New Orleans.

In the 1850s, company founder James Folger traveled from Massachusetts to California. He hoped to get rich from gold mining but instead partnered with a coffee roaster. By the end of the Civil War, Folger had taken over the company and renamed it J.A. Folger & Co.

Folger m (strong, genitive Folgers, plural Folger, feminine Folgerin) agent noun of folgen; follower.

Folgers target market will be to focus on females age group between 18 to 24. Females betweenthis age is the highest of ice coffee drinkers. The brand name of Folgers coffee will be used togain popularity with this target market to help to increase more sales for Folgers coffee.

Folgers remains the biggest seller of ground coffee in U.S. stores, over $1 billion worth a year.

James Athearn "J. A." Folger Sr. (June 17, 1835 – June 26, 1889) was an American businessman and the founder of the Folgers Coffee Company.

A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.

San Francisco Although Folgers coffee has its roots in San Francisco, New Orleans has played a major role in its production since the 1960s. In the 1850s, company founder James Folger traveled from Massachusetts to California. He hoped to get rich from gold mining but instead partnered with a coffee roaster.