Mophie is an American technology company that specializes in producing mobile phone battery cases, external battery packs, and power stations. The company was founded in 2005 by Daniel Huang, and it i...
The Mophie Super Bowl 2015 TV Spot titled 'All-Powerless' was a catchy and creative commercial that caught the attention of many viewers. Directed by Bjorn Ruhmann and produced by Radke Film Group, the ad featured a humorous storyline that revolved around the idea of a world where everything had a battery except for a single man.
The commercial starts with the protagonist, a well-dressed businessman, waking up in his luxurious bedroom only to find that his mobile phone battery is dead. He jumps out of bed and sets out on a mission to reach his office, but his day doesn't start as he had planned. He misses his elevator ride and later struggles to ride his bike because its battery is dead. He then tries to hail a cab, but before he knows it, all the cabs race past him, leaving him behind.
The ad then cuts to a world filled with battery-powered machines like trains, cars, drones, and even robotic dogs. Buildings and billboards have glowing advertisements of battery-powered products, but our protagonist is powerless, stranded on the street corner with no way to move.
The concept of the commercial was to communicate the importance of having a portable charger to ensure that our gadgets never run out of battery. The commercial ends with the protagonist finally getting to his office, and his colleague offers him a portable charger that happens to be powered by Mophie.
The Mophie Super Bowl 2015 TV Spot, 'All-Powerless' was innovative, hilarious, and informative, making it one of the most memorable commercials during that year’s Super Bowl. The ad used a creative approach to address a common consumer problem, and many viewers could relate to the protagonist’s plight. Overall, the ad was a huge success for Mophie.
mophie Super Bowl 2015 TV commercial - All-Powerless produced for mophie was first shown on television on January 31, 2015.
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