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Lowes TV commercial - Do It Right: SMARTCORE Waterproof Vinyl Flooring: $2.89
Lowe's

Overview of Lowe's Company Lowe's is an American retail company that specializes in home improvement products. The company was founded in 1946 in North Carolina, and has since grown to become one of t...

What the Lowes TV commercial - Do It Right: SMARTCORE Waterproof Vinyl Flooring: $2.89 is about.

Lowes TV commercial - Do It Right: SMARTCORE Waterproof Vinyl Flooring: $2.89

Lowe's has been an industry leader when it comes to home improvement and hardware supplies. In their latest TV spot, they showcase their SmartCore waterproof vinyl flooring product, which is available for an unbelievable price of $2.89 per square foot.

The advert begins with a shot of a home interior where two children are playing with toys. The camera then zooms into the floor, revealing that a spill has occurred. In slow motion, we see the parents' panic and the children's reaction to the spill. However, as the camera pans back out, we see that the floor is completely unharmed because of the SmartCore waterproof vinyl flooring.

The ad then goes on to explain the various features of the product, including its resistance to scratches and stains. It also highlights the ease of installation and the fact that it's a cost-effective solution for homeowners who want to upgrade their floors.

The Lowe's TV spot, 'Do It Right: SMARTCORE Waterproof Vinyl Flooring: $2.89', is a perfect example of how a brand can effectively market a product. By showcasing the real-life benefits of the product, the ad manages to capture the attention of potential buyers who are looking for a durable and cost-effective flooring solution for their homes. The message is clear: with SmartCore, homeowners can have a worry-free and visually appealing floor that is easy to clean and maintain.

Lowes TV commercial - Do It Right: SMARTCORE Waterproof Vinyl Flooring: $2.89 produced for Lowe's was first shown on television on September 18, 2019.

Frequently Asked Questions about lowe's tv spot, 'do it right: smartcore waterproof vinyl flooring: $2.89'

Lowes' SmartCore flooring is (with one exception) composed entirely of rigid-core luxury vinyl plank - aka LVP. It comes in two main collections which we'll talk about in detail below: SmartCore Ultra (which has an SPC core)

•SMARTCORE Tile is the smart choice for tile style in a snap and is 100% waterproof, pet-proof and kid-proof, so it won't swell, crack or peel when exposed to water.

To be honest with you, we have heard a lot of complaints about Stainmaster luxury vinyl ever since Lowe's bought the brand. Our readers report that the product scratches easily, and is not nearly as durable as the older versions of Stainmaster sold through local flooring stores.

SmartCore Ultra is a WPC flooring made of wood fibers and polymer plastics. It has a 12 mL wear layer, which provides durability and prevents stains, and scratches. Smartcore Pro is an SPC flooring made of limestone powder and plastic polymers, making the vinyl planks durable and resistant to dents.

Even if something goes wrong with your Smartcore Ultra flooring, you may use the available 5-year warranty when used for commercial purposes. Nonetheless, the SmartCore Ultra flooring could last for 8 to 12 years or even longer when properly maintained. It is also simple to keep your Smartcore Ultra vinyl flooring.

Even if something goes wrong with your Smartcore Ultra flooring, you may use the available 5-year warranty when used for commercial purposes. Nonetheless, the SmartCore Ultra flooring could last for 8 to 12 years or even longer when properly maintained. It is also simple to keep your Smartcore Ultra vinyl flooring.

Vinyl flooring is the superior option when it comes to water resistance. Ceramic tiles can be porous compared to vinyl, allowing water to seep into the tiles, especially if the grout is not properly maintained. By comparison, the surface layer of vinyl flooring is completely water-resistant.

Vinyl flooring is highly durable. If installed and maintained correctly, it can last upwards of 10-20 years. That said, vinyl is a great choice for the rooms in your house that get the most foot traffic. Additionally, most vinyl flooring has a wear layer on its surface that resists scratches and stains.

Modern vinyl flooring tiles are generally known as vinyl composite tiles (VCT) and are constructed with a mixture of natural pulverized limestone, filler materials, thermoplastic binders, and color pigments. The flooring is made by fusing these materials into solid sheets, then cutting them into tiles.

Dimensions
Actual Thickness (Millimeters)6.56-1/2-mm
Actual Width (Inches)5No
Length Measurement48-inNo
Plank Length (Inches)48.03Narrow plank (3-in to 5-in)

The SmartCore Ultra vinyl plank flooring is above average but not nearly premium. It is the ideal floating floor for anybody looking for long-lasting and affordable vinyl plank flooring for their house. There isn't much to dislike with its warranty, wide variety of designs, and completely waterproof construction.

High-quality vinyl flooring is very durable. However, low-quality vinyl can be susceptible to rips and tears, and refinishing it can be a challenge. In particular, this is especially true if you are using sheet vinyl. Because vinyl flooring cannot be refinished, once damaged, it needs to be removed and replaced.

Videos

Watch Lowe's TV Commercial, 'Do It Right: SMARTCORE Waterproof Vinyl Flooring: $2.89'

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Agenices

Agenices of the Lowe's TV Spot, 'Do It Right: SMARTCORE Waterproof Vinyl Flooring: $2.89'

Lowes TV commercial - Do It Right: SMARTCORE Waterproof Vinyl Flooring: $2.89
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

Lowes TV commercial - Do It Right: SMARTCORE Waterproof Vinyl Flooring: $2.89
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Products

Products Advertised

Lowe's SMARTCORE Waterproof Vinyl Flooring
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