What the Paper and Packaging Board TV commercial - A Fish Out of Water is about.

The Paper and Packaging Board's TV spot titled 'A Fish Out of Water' is a heartwarming story that revolves around a young goldfish who is gifted to a young girl by her mother. At first, the little girl is ecstatic at the prospect of taking care of her new pet, but soon realizes that she has no idea how to properly care for the fish. As she struggles to provide a comfortable environment for her fish, she discovers the importance of using paper and packaging products in ensuring the wellbeing of her pet.

The story shows the girl transforming her fishbowl into a comfortable home for her fish using paper and packaging products, such as tissue paper and cardboard. She not only provides her pet with a comfortable space to live but also comes to understand how paper and packaging products can help protect the environment. The final message of the TV spot reminds viewers of the versatility of paper and packaging products and the many benefits they bring to our daily lives.

The TV spot is an excellent example of how storytelling can be used to educate and inspire viewers while promoting a brand's values and products. It showcases the benefits of using paper and packaging products, such as their versatility and sustainability, in a relatable and engaging way. Overall, the spot exemplifies the Paper and Packaging Board's mission to promote the excellence and innovation of the paper and packaging industry while preserving our environment for future generations.

Paper and Packaging Board TV commercial - A Fish Out of Water produced for Paper and Packaging Board was first shown on television on November 22, 2015.