What the eBay Mobile TV commercial - Fashion is about.

The eBay Mobile TV spot titled 'Fashion' is a visually stunning advertisement that highlights the convenience and ease of finding fashionable items on eBay. The 30-second ad begins with a person scrolling through photos of trendy outfits on their smartphone while walking down a busy street. As the person approaches a clothing store, they see someone wearing a unique and striking outfit that catches their eye. Without hesitation, the person takes a picture of the outfit on their phone and uploads it to the eBay mobile app.

As the person continues to browse on their phone, the screen on their device transforms into a vibrant and eclectic fashion runway, featuring various styles and clothing items available on eBay. The runway is complete with models walking confidently and showcasing a range of unique looks. The ad ends with the person purchasing the outfit they saw on the street from eBay and walking away confidently, blending in seamlessly with the fashion-forward pedestrians on the busy street.

The underlying message of this ad is clear: eBay offers a vast and diverse selection of clothing styles that cater to all fashion tastes and preferences. The eBay mobile app makes it incredibly easy to find fashionable items quickly and conveniently. The ad's visual portrayal of a colorful and diverse fashion scene emphasizes eBay's commitment to inclusivity and accessibility. This advertisement effectively communicates eBay's unique selling proposition as an online marketplace that offers a vast selection of fashion items and easy-to-use mobile technology to make shopping for them a breeze.

eBay Mobile TV commercial - Fashion produced for eBay was first shown on television on May 6, 2013.