What the It Can Wait TV commercial - The Unseen is about.

Title: It Can Wait TV Spot, 'The Unseen' - A Melodic Plea for Safety

Introduction:In a world captivated by constant connectivity, the It Can Wait campaign serves as a poignant reminder that distractions can have life-altering consequences. The TV spot, 'The Unseen,' features the hauntingly beautiful song "The Mighty Rio Grande" by the post-rock band This Will Destroy You. Let's delve into the emotional journey this captivating TV spot takes us on, as it urges us to prioritize safety and embrace the power of undistracted living.

Verse 1: The Power of Music Sets the StageFrom the very beginning, our senses are awakened by the heart-wrenching melodies of "The Mighty Rio Grande." This instrumental masterpiece opens with ethereal guitars, blending ambient sounds with delicate drumming. The music sets a somber tone, creating a perfect backdrop for the profound message that is about to unfold.

Chorus: The Unsettling Tale of the UnseenAs the TV spot commences, we are drawn into a vivid scene unfolding before our eyes. The camera pans across a bustling cityscape, capturing everyday moments of individuals walking, cycling, and driving. Amidst the hustle and bustle, there is a distinct air of vulnerability. The screen dissolves into a kaleidoscope of shattered glass, symbolizing the devastating consequences of distracted driving.

Verse 2: The Unseen - A Stark ReminderIn a poignant visual narrative, we witness the lives of those affected by the unseen dangers of distracted driving. We see a young girl in a hospital bed, recovering from an accident caused by a driver too entranced by their phone to notice the traffic around them. Tears well up in our eyes as we empathize with the emotional turmoil this tragedy has caused.

Bridge: Powerful Imagery, Unveiling the ConsequencesThe TV spot employs breathtaking imagery to better convey the impact of distracted driving. Time appears to freeze as we witness the shattered windshields, crushed metal, and pain-stricken faces of those involved in accidents. Each frame compels us to confront the human cost of distractions, urging us to prioritize safety over a momentary diversion.

Chorus: It Can Wait - A Plea for Conscious ChoicesThe song reaches its crescendo as the TV spot shifts focus to the survivors and their messages of hope. It reminds viewers that no text, notification, or phone call is worth risking their own lives or the lives of others. The powerful chorus, amplified by the heartrending visuals, serves as a rallying cry to put distraction aside and embrace the indescribable beauty and value of each passing moment.

Conclusion: A Timeless ReminderAs the It Can Wait TV spot draws to a close, the song by This Will Destroy You lingers in our ears, accompanied by a simple yet impactful message: "No text, post, or email is worth a life." It leaves an indelible impression, provoking introspection and enticing viewers to re-evaluate their own habits.

In this compelling TV spot, 'The Unseen' successfully harnesses the power of artistry to address a pressing issue plaguing our modern society. Through the combination of mesmerizing music and evocative visuals, it implores us to resist the allure of distractions and choose the path of safety and responsibility. Ultimately, the It Can Wait campaign serves as a timely reminder that our lives and the lives of others are too precious to risk for the sake of momentary diversions.

It Can Wait TV commercial - The Unseen produced for It Can Wait was first shown on television on August 30, 2016.