KitKat television commercial 2022

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Advertisers of the KitKat TV Spot, 'Countdown' Song by Richard Strauss

KitKat

KitKat is a beloved confectionery company known for its famous chocolate wafer bars. Founded in 1935 by the British company Rowntree's, KitKat has since become a global brand, captivating chocolate lo...

What the KitKat TV commercial - Countdown is about.

In the world of advertising, capturing the attention and imagination of viewers is crucial. One advertisement that achieved this feat is the KitKat TV Spot titled 'Countdown' featuring the iconic song by Richard Strauss.

The commercial opens with a sweeping aerial shot of a bustling cityscape, with people going about their daily lives. As the camera zooms closer to a vibrant city square, we hear the enchanting strains of Richard Strauss' powerful composition, "Also sprach Zarathustra." The catchy melody immediately draws viewers in, evoking a sense of excitement and anticipation.

As the music builds up, we see snippets of people from all walks of life engrossed in different activities. A young musician strums his guitar, a couple dances under a streetlight, and a group of friends engages in a playful game of soccer. The scenes are vibrant and full of energy, perfectly reflecting the spirit of the music.

Suddenly, the tempo changes, and the familiar jingle of KitKat wafer fingers breaks through. The screen transitions to a close-up of a person enjoying a delicious KitKat bar, their face filled with delight. The song seamlessly transitions into a catchy jingle, showcasing the perfect harmony between the classical composition and the brand's iconic jingle.

The advertisement continues to showcase more people indulging in the delightful experience of consuming a KitKat bar. Each shot is carefully crafted to depict the pleasure one feels with every bite, coupled with the serenade of Strauss' timeless music. The visuals and the song work in tandem to create an immersive and captivating viewing experience.

The climax of the commercial features a crowd of people gathered in the city square, all enjoying KitKat bars and swaying to the rhythm of Richard Strauss' composition. The frenetic energy, combined with the joyful atmosphere, leaves a lasting impression on viewers.

As the ad concludes, a simple message appears on the screen, "Break with KitKat." The advertisement effectively communicates the idea that amidst the chaos of daily life, taking a moment to indulge in a KitKat bar brings joy, relaxation, and a much-needed break from the monotony.

The KitKat TV Spot, 'Countdown' featuring Richard Strauss' composition, captivates viewers with its vibrant visuals, infectious jingle, and the seamless integration of classical music into the modern world. It serves as a reminder that amidst the hustle and bustle of everyday life, everyone deserves a moment to savor and enjoy the simple pleasures.

KitKat TV commercial - Countdown produced for KitKat was first shown on television on July 31, 2022.

Song from commercial KitKat TV Spot, 'Countdown' Song by Richard Strauss

"Also sprach Zarathustra, Op. 30 : Introduction" by Richard Strauss

"Also sprach Zarathustra, Op. 30 : Introduction" is a musical composition by the German composer Richard Strauss. It is the opening piece of his tone poem "Also sprach Zarathustra," which was composed in 1896 and is based on the philosophical novel "Thus Spoke Zarathustra" by Friedrich Nietzsche.

Inspiration and Meaning

Strauss was inspired by Nietzsche's work and intended for his music to convey the philosophical concepts presented in the novel. The opening piece, "Introduction," is famously known for its use in the film "2001: A Space Odyssey," where it plays during the film's opening credits and helps set the tone for the movie's exploration of human evolution and consciousness.

Structure and Composition

The "Introduction" is a powerful and dramatic piece that begins with a series of rising notes played by the horn section, which gradually build in intensity and volume. This is followed by a series of chords played by the entire orchestra, which then gives way to a series of ascending and descending scales played by the strings. The piece then concludes with a triumphant fanfare played by the brass section.

Performances and Recordings

"Also sprach Zarathustra, Op. 30 : Introduction" has been performed and recorded by many symphony orchestras around the world. Some notable recordings include those by the Chicago Symphony Orchestra conducted by Sir Georg Solti and the Berlin Philharmonic conducted by Herbert von Karajan.

In conclusion, "Also sprach Zarathustra, Op. 30 : Introduction" is a powerful and iconic musical composition by Richard Strauss, based on the philosophical concepts presented in Friedrich Nietzsche's novel "Thus Spoke Zarathustra." Its use in the film "2001: A Space Odyssey" has helped make it one of the most recognizable and enduring pieces of classical music.

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Watch KitKat TV Commercial, 'Countdown'

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