What the Midas TV commercial - Feel Like a King: Tire Rotation is about.

Midas' latest TV spot, "Feel Like a King: Tire Rotation," is a masterful combination of creative storytelling and effective advertising. The commercial opens with a shot of a regal, King-like figure seated on a throne, surrounded by opulence and luxury. However, the King's attention is soon drawn to his car, parked outside the castle walls, and he realizes that his vehicle is in need of a tire rotation.

Cut to the exterior of a Midas shop, where we see the King pulling up in his car, still dressed in full royal regalia. The employees inside the shop are surprised to see him, but quickly spring into action to rotate his tires. As they work, the King is transformed - not only does he look more relaxed and comfortable, but he exudes a newfound confidence and sense of power. The tagline "Feel Like a King" is displayed, emphasizing the connection between the service provided by Midas and the feeling of royalty that comes with owning a well-cared-for vehicle.

The commercial is expertly crafted, capitalizing on the popular theme of royalty and luxury to sell a service that may not otherwise seem glamorous or exciting. The use of humor - the King still wearing his crown and robes while getting his tires rotated - adds to the appeal, making the spot memorable and shareable. And, most importantly, the message is clear: with Midas, customers can not only receive expert tire care, but they can also feel like royalty in the process.

Midas TV commercial - Feel Like a King: Tire Rotation produced for Midas was first shown on television on August 19, 2019.