What the NBA TV commercial - Family is Big Feauturing Kevin Durant is about.

Title: NBA TV Spot, 'Family is Big' Featuring Kevin Durant

Introduction:The NBA TV Spot called 'Family is Big' featuring Kevin Durant is a heartwarming advertisement that showcases the importance of family in the life of a professional basketball player. This commercial aims to portray the NBA as a platform that not only values talent and competition but also recognizes the support and love players receive from their families. Through the powerful and emotional storytelling, the spot highlights the role Durant's family plays in his life and journey to greatness.

Synopsis:The commercial begins with mesmerizing shots of Durant gracefully dribbling the basketball, showcasing his skills and finesse on the court. As the camera follows him, we catch glimpses of Durant interacting with his teammates, coaches, and fans. Amidst all this, Durant's voiceover reveals that while the NBA is considered his second family, his real family has been his pillar of strength throughout his career.

The scene transitions to Durant walking into a dimly lit room, where his family is waiting for him. The camera pans to capture the emotional expressions on their faces as they eagerly await his arrival. Durant hugs his mother, as words of encouragement exchange between them. We see fl ashbacks of a young Durant working hard on his game, with his mother's unwavering support always by his side.

The spot then delves into Durant's relationship with his siblings, featuring moments of laughter and friendly competition among them. His brothers and sisters recount childhood memories, emphasizing Durant's passion for basketball, which was evident even at a young age. The commercial highlights how important it is for Durant to have his siblings cheering him on from the stands during his games.

The advertisement also captures the bond between Durant and his grandmother, who played a significant role in his upbringing. We see them sharing heartfelt conversations and Durant expressing his gratitude for her constant love and guidance. This heartfelt connection further reinforces the theme of 'family' being an integral part of Durant's success.

As the commercial progresses, we witness Durant participating in various community engagement activities, interacting with young aspiring basketball players. These scenes depict Durant's dedication to giving back to the community and becoming a positive role model through basketball, just like his family has been for him.

The ad culminates with Durant's voiceover stating, "Family is big," and the NBA logo fades in, reminding viewers that the association understands the importance of family and the support they provide.

Conclusion:The NBA TV Spot, 'Family is Big,' featuring Kevin Durant successfully conveys the message that behind every exceptional basketball player, there is a supportive family. Through captivating visuals, heartfelt conversations, and intimate moments, the advertisement highlights Durant's deep gratitude and love for his family, along with the NBA's acknowledgment of the vital role families play in athletes' lives. The commercial not only exemplifies Durant's journey to greatness but also inspires viewers to cherish their own families and value the support system they provide.

NBA TV commercial - Family is Big Feauturing Kevin Durant produced for NBA was first shown on television on January 14, 2013.