AutoZone is a leading retailer and distributor of automotive replacement parts and accessories. With stores across the United States, Puerto Rico, Mexico, and Brazil, AutoZone has established itself a...
AutoZone TV Spot, 'Duralast Gold' is an advertisement promoting the company's Duralast Gold batteries. The commercial features a man driving through a stormy night with a nearly dead battery. As the car slowly drifts to a stop in the middle of nowhere, the man realizes the incredible performance of the Duralast Gold battery, which he had purchased from AutoZone.
The ad starts by showcasing an intense stormy night with heavy lightning and thunder. The driver is shown driving his car on a deserted road, with the headlights flickering due to a weak battery. As the car's lights slowly dim and the dashboard lights up, warning the driver the battery is almost dead, the driver hopes to make it to his destination.
Next, the car suddenly comes to a stop, leaving the driver stranded in the darkness without lights or any means of contacting help. While remaining calm, the driver then looks up to the sky for what looks like an answer - then we cut to him holding the Duralast Gold battery he earlier purchased from AutoZone.
With the new battery, the driver gets his car started up in seconds and is grateful for the performance of the Duralast Gold battery. The tagline of the commercial is "Reliability starts with the battery. And Duralast Gold is proven tough."
The commercial aims to highlight the reliability and durability of AutoZone's Duralast Gold batteries. It effectively shows how essential it is to have a dependable battery. Whether it's starting up a car or driving through a thunderstorm, the Duralast Gold battery gives you peace of mind and confidence to get you where you need to go.
AutoZone TV commercial - Duralast Gold produced for AutoZone was first shown on television on April 10, 2023.
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