ispot.tv is a real-time TV ad data and analytics solution, designed to measure viewer attention on-screen and set the standard for TV ad attribution.

GRPs (Gross Rating Points) measure the size of an audience reached by a program and/ or schedule. It is the percentage of the target audience reached by a TV ad, multiplied by the frequency of its exposure during the schedule.

TV marketing campaigns expose your brand, your products, and your company's message to an incredibly large audience. Great TV ads are a core component of demand generation, if not the most important aspect altogether.

It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

A TV campaign characterizes the fact that a TV advertiser is going on television thanks to one or several TV spots, in which he/she presents its products or services.

Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.

Purpose is to convince the target audience to buy a product. able to explain that most TV commercials are created to persuade people to buy products or services.

A commercial is an advertisement for a business. Commercial activity is selling goods or services for profit. There's also commercial trading in the forward and futures markets, generally done for hedging purposes.

The term "TV Spot" is most often used to distinguish short, focused promotional materials for upcoming movies or televised events. These are different from long form commercials that can last anywhere from 2 to 5 minutes, and are more like 30 seconds or less.

What are the advantages of television advertising? TV reaches large audiences, provides a popular leisure activity, attracts loyal viewers, works in synergy with online advertising, offers adaptable ad formats, allows for targeted advertising, and can be affordable.