What the Gazelle.com TV commercial - Responsibility is about.

Gazelle.com is a company that specializes in purchasing and selling used electronics, including smartphones, tablets, and laptops. One of their most well-known advertisements is their TV spot titled "Responsibility."

The TV spot opens with a montage of young children playing outside, laughing, and having fun. As the music transitions to a slower, thoughtful tone, the camera zooms in on a young girl who has accidentally dropped her smartphone and shattered the screen.

Cut to the same girl sitting with her parents in a Gazelle.com store, with various used electronics on display behind them. The girl's father introduces her to the concept of responsibility and explains how important it is to take care of your belongings. The girl nods in agreement and, looking at the used smartphones on display, suggests that they sell her broken phone to Gazelle.com and use the money to buy a used phone instead.

The TV spot ends with the family leaving the store and the young girl beaming with pride for taking responsibility for her actions and finding a solution that benefits everyone.

The message of the TV spot is clear: Gazelle.com encourages people to take care of their electronics, and when something does go wrong, they offer a responsible, sustainable option for dealing with the problem. The company's commitment to this ethos is reflected throughout their business practices, from their mission statement to their eco-friendly packaging. "Responsibility" is just one example of how Gazelle.com has become more than just a company that buys and sells used electronics - they are leading the way in promoting responsible, sustainable behavior in the tech industry.

Gazelle.com TV commercial - Responsibility produced for Gazelle.com was first shown on television on June 26, 2016.