artist CRYS Deutsch LA The latest campaign from Deutsch LA launches 'California Freestyle' from California-based Latina artist CRYS. Deutsch LA and the California Milk Advisory Board– the dream team that brought you the epic, first of its kind dairy dispensary, is returning for a new partnership.

CRYS About CRYS CRYS is a Cuban-American independent artist based in Los Angeles. A creative visionary whose work varies from her own Latin-infused pop music to voice acting for a family-friendly animated Christmas series, CRYS has serious range.

Adopting the style of a music video, the short features actor and singer Diego Boneta taking a lighthearted journey through a world where people are unapologetically themselves.

But by the early 1990s, Americans were still only drinking about . 78 cups of milk a day. Desperate to boost sales, the California Milk Processing Board, or CMPB, enlisted the help of San Francisco-based advertising firm Goodby, Silverstein & Partners, and the legendary Got Milk? campaign was born.

Goodby Silverstein & Partners The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners. In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.

Johnson is next joined by California Cheese Trail founder Vivien Straus. This self-described “cheese girl” grew up on the West Coast's first organic dairy farm, and has a lot to say about the sights, smells, tastes, and sounds of a California creamery.

Hannah Mee Hot Milk was founded by Shaw and Hannah Mee – who also acts as vocalist/guitarist.

October 29, 1993 The first Got Milk? advertisement aired nationwide on October 29, 1993, which featured a historian (played by Sean Whalen) receiving a call to answer a radio station's $10,000 trivia question (voiced by Rob Paulsen), "Who shot Alexander Hamilton in that famous duel?" (referring to the Burr–Hamilton duel).

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The slogan "Got Milk?" was licensed to the National Milk Processor Education Program (MilkPEP) in 1995 to use on their print ads, which, since then, have included celebrities like Britney Spears, Beyoncé, Rihanna, Serena Williams and Venus Williams, as well as fictional characters from TV, video games, and films such ...

The slogan "Got Milk?" was licensed to the National Milk Processor Education Program (MilkPEP) in 1995 to use on their print ads, which, since then, have included celebrities like Britney Spears, Beyoncé, Rihanna, Serena Williams and Venus Williams, as well as fictional characters from TV, video games, and films such ...

“Milk does a body good” had become the beverage's catchphrase during the 1980s, built on the idea that drinking milk promotes healthy bones and brawny muscles. Deprivation marketing was the opposite. It didn't matter whether it was good for you; what mattered was that all food paled in taste without it.