What the Safelite Auto Glass TV commercial - Gerald: Mobile Scheduling is about.
Safelite Auto Glass has released a new TV spot called "Gerald: Mobile Scheduling," which showcases the company's top-notch mobile scheduling service. The commercial features Gerald, a busy individual who has a cracked windshield and needs it fixed as soon as possible. With Safelite, he can easily schedule an appointment and have his car's windshield repaired or replaced without disrupting his day.
The TV spot highlights the convenience and efficiency of Safelite's mobile scheduling service. Using the company's mobile app or website, customers like Gerald can quickly and easily schedule an appointment that fits their busy schedule, and the Safelite technicians will come to their location to do the repair. In the case of Gerald, the Safelite technician was able to fix his windshield right in his office parking lot while he continued to work. The result? A hassle-free experience with minimal disruption to his day.
Overall, the "Gerald: Mobile Scheduling" TV spot effectively conveys the benefits of Safelite's mobile scheduling service. It shows how Safelite understands the busy lifestyles of its customers and has designed its services to make their lives easier. Through the commercial, Safelite portrays itself as a reliable, convenient, and customer-centric company that provides high-quality services and prioritizes the needs of its customers.
Safelite Auto Glass TV commercial - Gerald: Mobile Scheduling produced for
Safelite Auto Glass
was first shown on television on March 12, 2022.
Frequently Asked Questions about safelite auto glass tv spot, 'gerald: mobile scheduling'
Janet's idea featured a pair of "little old ladies" waiting while a Safelite technician fixes a rock chip. The ladies, played by professional actresses Joanne White and Linda Dorff, bring humor to the video by “admiring” Charlotte-based auto glass technician Micah VanDyke while he works on their windshield.
Safelite backs up your warranty with more than 7,100 MobileGlassShops and repair facilities nationwide.
Renee Cacchillo (6 Dec 2021–)Safelite / CEO
Renee Cacchillo, President & CEO
Renee works closely with the senior leadership team, positioning Safelite as a People Powered, Customer Driven organization with the purpose of bringing unexpected happiness.
"While some might mistake Jason Alexander for someone who's ok to 'yada, yada, yada' over the fine print based on characters he's played, Jason Alexander, the actor, is honest. And like Visible, he doesn't take it lightly – making him the perfect spokesperson for the leader in transparent wireless."
BelronSafelite / Parent organization
In 2007, Safelite was acquired by Belron, the world's largest vehicle glass company, providing service in over 32 countries. Thomas Feeney became the president and CEO in 2008. In late 2021, Renee Cachillo became the President and CEO as Thomas Feeney moved into a leadership role for Belron North America.
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BelronSafelite / Parent organization
In 1990, international acquisitions were grouped together under the name Belron. 2007 Belron acquires US market leader Safelite.
D'IeterenBelron / Parent organization
Our shareholders
A guide to our investors: D'Ieteren Group, Clayton, Dubilier & Rice (CD&R), Hellman & Friedman, GIC and BlackRock Private Equity Partners. D'Ieteren Group is a Belgian family-controlled listed investment firm that has been Belron's majority shareholder since 1999.
Angie Klein (27 May 2021–)Visible / CEO
Musician John Legend; NBA star Steph Curry; NBC News anchors Al Roker, Dylan Dreyer, Kate Snow and Savannah Sellers; and the cast of the NBC comedy Grand Crew will be the initial batch of participants in the PSA series.
vehicle glass repair and replacement group
Operating in 37 countries across 6 continents, and home to around 29,000 employees, who served 15 million customers in 2022, Belron is the world's leading vehicle glass repair and replacement group.
Nippon Sheet Glass is the leader of the windshield industry. With its presence across major automobile markets, it has managed to acquire the biggest chunk of the global windshield industry.