"For auto repairs, I only trust one place with mein key - Meineke!" That line, delivered in self-consciously Teutonic tones by actor Kurt Quinn, drives the chain's comedic new campaign.

Meineke was founded in 1971 in Houston, Texas, by Sam Meineke. He started to franchise the name in 1972, with Harold Nedell. In 1983, GKN, a multinational British company, bought out Meineke Discount Mufflers. In 1986, the company headquarters moved to Charlotte, North Carolina.

He has made appearances in several commercials, such as the anti-tobacco "Fair Enough" ads, and has been the face for Persil ProClean detergent since the late 2010s.

North German: variant of Meinecke .

Current major manufacturers

The most expensive advertisement ever made is entitled No. 5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today.

Thomas J. Barratt of London has been called "the father of modern advertising". Working for the Pears soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, "Good morning.

German "Meineke's problem is brand awareness," says Kallman. "People don't know what it is, and we were told that many people don't even know how to pronounce the name. We realized that it sounds nearly identical to 'my key' in German and thought it could be a memorable way to get the name back in people's heads."

The origin of the name is the southern German form "Meinhardt," which is a compound of "strength" (Mein) and "bravery" (Hardt).

Best German car brands of all time

• Audi. Luxury with technology attached has always been the Audi way, hence the company's famous slogan: vorsprung durch technik, progress through technology.
• BMW.
• Mercedes-Benz.
• AMG.
• Alpina.
• Opel.
• Smart.

5 Best German Car Brands in 2023

• Mercedes Benz. In the year 1885, Carl Benz designed the first automobile in Mannheim; the Benz Patent Motorwagen.
• Volkswagen. The German government founded the Volkswagen car brand in 1937, aiming to provide affordability and reliability to the average driver.
• Audi.
• Porsche.
• Take away.

The ad was backed by the richest film studio in India Yash Raj Films and its budget reportedly climbed to a whopping Rs 75 crore due to cutting-edge VFX and arguably the star actor who features in it. The ad was for the brand Ching's noodles.