Find out all about your favorite commercial!

Advertisers

Advertisers of the Toys R Us TV Spot, 'The Naughty List Is Not an Option: Found It'

Toys R Us TV commercial - The Naughty List Is Not an Option: Found It
Toys R Us

Toys "R" Us was once a beloved and iconic company in the world of toys. Founded in 1948 by Charles Lazarus, the company quickly grew to become the go-to destination for children and parents alike. Wit...

What the Toys R Us TV commercial - The Naughty List Is Not an Option: Found It is about.

Toys R Us TV commercial - The Naughty List Is Not an Option: Found It

Title: Toys R Us TV Spot - "The Naughty List Is Not an Option: Found It"

Introduction:In this thrilling and heartwarming TV spot, titled "The Naughty List Is Not an Option: Found It," Toys R Us takes us on a magical journey that celebrates the joy of finding the perfect toy. Bursting with excitement, this commercial captures the infectious holiday spirit, reminding us of the special moments shared with loved ones during the festive season.

Scene 1: Santa's WorkshopThe TV spot opens with a whimsical scene inside Santa's bustling workshop. Elves work diligently, crafting toys with enchanting details and precision. We see glimpses of classic toys and innovative playthings, each created with love and care.

Scene 2: The Toy Request LetterCutting to a cozy living room, we see a child intently writing his wish list to Santa Claus. The anticipation and excitement are palpable, as the child carefully includes the top toy on his list.

Scene 3: Rushing to Toys R UsThe scene shifts to the rush and flurry of holiday shoppers at a bustling Toys R Us store. People from all walks of life are searching for that perfect gift to bring smiles to their loved ones' faces. The air is filled with joy, laughter, and a faint whiff of hot cocoa.

Scene 4: The Search for the Perfect ToyOur protagonist, a determined parent, navigates through the aisles filled with toys of all shapes and sizes. The parent's eyes are bright with anticipation, mirroring the child's excitement. As they explore the store, the parent's search grows more urgent, reflecting the love and dedication they have for their child.

Scene 5: Light at the End of the AisleJust as all hope seems lost, the parent stumbles upon an enticing display showcasing the highly sought-after toy. The joy and relief on their face are infectious, and fellow customers notice this magical moment.

Scene 6: Sharing the JoyThe parent clutches the toy tightly, knowing they've secured the ultimate gift that will make their child's holiday dreams come true. They exchange heartwarming glances with other parents who have similarly found their treasured toys, a shared bond reinforcing the joy of giving during the holiday season.

Scene 7: Unwrapping the MagicThe TV spot concludes with the child, eyes gleaming with excitement, tearing open the beautifully wrapped gift to discover the long-awaited toy nestled inside. The room fills with laughter, cheer, and the wonder of

Toys R Us TV commercial - The Naughty List Is Not an Option: Found It produced for Toys R Us was first shown on television on December 1, 2017.

Frequently Asked Questions about toys r us tv spot, 'the naughty list is not an option: found it'

Toys R Us was a victim of its own success. It became so big and dominant in the toy market that it failed to adapt when new competitors, like Amazon, entered the scene. Toys R Us didn't innovate to keep up with changing consumer trends – they just relied on their tried and tested formula.

The company filed for bankruptcy in 2017 and 2018, closing all of its stores in the US, UK, and Australia, with the last US stores closing in 2021. Operations in other international markets such as Asia and Africa were less affected, but chains in Canada, parts of Europe and Asia were eventually sold to third parties.

June 1957, Washington, D.C., United StatesToys“R”Us / Founded

Etymology. After Toys "R" Us, American toy-store chain, itself a phonetic rendering of "toys are us".

Toys “R” Us does exist already. They had an online return in 2021 after being acquired by WHP Global and now work with Macy's to sell toys online under the Toys “R” Us name.

One flagship store already exists: Toys “R” Us marked its US return with a 20,000 sq ft. flagship store that opened at the New Jersey American Dream Mall in 2022. In 2021, WHP Global acquired Toys “R” Us from Tru Kids Inc., which bought the failed brand in a 2018 liquidation sale.

The storied brand first launched in India in October 2017, tying up with the Abu Dhabi-based Lulu Group International. However, the pandemic-induced lockdown and the economic slump that followed forced Toys R Us to cease operations.

Due to bankruptcy, Toys "R" Us was forced to close all of its locations worldwide. However, in late 2022, the business partnered with Macy's department stores and was operating in specific locations across the US. Toys "R" Us also continues as an online retailer to international markets.

History of toys. Objects with human and animal forms that may have been toys have been found in deposits from ancient Sumer dating to 2600 bce. The earliest-known written historical mention of a toy comes from about 500 bce in a Greek reference to yo-yos made from wood, metal, or painted terra-cotta.

In 1995, Thinkway Toys created the first pull-string Woody and talking Buzz Lightyear action figures prior to the first film's release.

Kids in the 1980s and '90s grew up singing the lyrics, “I don't want to grow up, I'm a Toys R Us kid.” The jingle dates back to 1982, when bestselling novelist James Patterson co-created it with Linda Kaplan Thaler. The two were coworkers at the J. Walter Thompson advertising agency.

“We realised the nostalgic affinity we had with the brand started with the backwards R. To us, the childlike “R” personifies the whole idea of play; so we reclaimed it”. The “R” became the shining beacon, the torch at the front of the rebranding.

Videos

Watch Toys R Us TV Commercial, 'The Naughty List Is Not an Option: Found It'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Products

Products Advertised

Barbie Pink Passport Cruise Ship
Barbie Pink Passport Dolls and Accessories
Barbie Pink Passport Travel Doll With Scooter
Barbie Pink Passport Vacation Doll Gift Set
TV commercials

Similar commercials

Meineke Car Care Centers TV Spot, 'Veterans Day: Thank You Oil Changes'
AutoZone TV Spot, 'No suena bien'
AutoZone TV Spot, 'Awesome'
807 August 22, 2021
NAPA Auto Parts TV Spot, 'Get Brakes Yet?'
J.G. Wentworth TV Commercial For J.G. Wentworth
AutoZone TV Spot, 'Get the Parts Fast: Brakes'
NASCAR Home Tracks TV Spot, 'Before They Were Champions'
Dusenberry Martin TV Spot, 'NASCAR Heat Evolution'
AutoZone TV Spot, 'Servicio Fix Finder gratis: nueva conductora'
A1 Steak Sauce TV Spot, 'Same Siders'
McDonald's 2 for $4 Mix & Match TV Spot, 'Wake Up Breakfast: Gas Station'
Discount Tire TV Spot, 'Thank You From Brad Keselowski and Joey Logano'