Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000.

The background Ryan Thomas Andersen of Scottsdale created the commercial for only $300. It was made to enter in Doritos' then-annual "Crash the Super Bowl" contest. The spot featured Valley actor Jim Coates and Los Angeles actor Daved Wilkins. Playing the youngster was Gavin Andersen, then 6, Ryan's son.

DORITOS® isn't just a chip. It's fuel for disruption - our flavors ignite adventure and inspire action. With every crunch, we aim to redefine culture and support those who are boldly themselves.

Try watching this video on www.youtube.com, or enable JavaScript if it is disabled in your browser. So, if you're a sane person, and not an advertising geek, you might wonder: Why would Doritos pay an estimated $12 million for 60-seconds of Super Bowl advertising to waste, like, 55 seconds NOT showing the product?

They were invented at Disneyland Doritos' parent company, Frito-Lay, operated a restaurant named Casa de Fritos inside the park in the1960s. When a salesman noticed that Casa de Fritos was throwing away stale tortillas, he suggested they fry them for chips instead.

The target audience for “No Choice” Doritos are young people ages 16 to 24. The target market is lower to middle-class income consumers, and the typical Doritos consumer is a teenager, perhaps in college and with a job. This is due to the fact that most teenagers do not have a lot of cash, even when they are working.

Arch West joined the staff of the Frito Company, now called Frito-Lay, in 1960. (Pepsi acquired Frito-Lay in 1965.) West is widely credited for the invention and development of one of the company's signature products, Doritos.

Jack Harlow Jack Harlow stars in Doritos' Super Bowl commercial. Harlow is excited for his fans to get to see a new side of him with his acting roles, and to see his personality more.

For Doritos, their brand strategy is about stickiness. All they are doing with this whimsical and absurd ad is getting you to remember them afterward. And it's not about deploying a new flavor or saying why you should eat Doritos instead of normal potato chips.

More than two decades into its Super Bowl sponsorship, Doritos is trying a new angle on an old Super Bowl strategy. The cheese-and-spice-dusted Frito-Lay brand has been inviting fans to “Crash the Super Bowl” by filming their own ads for more than 10 years now.

So when advertisers know about 100 million people are tuning in for the big game, they're willing to pay up to run a Super Bowl commercial and hope it will be the one fans can't stop talking about the next day. And the more companies are willing to pay, the more broadcasters will try to charge.

None of our Doritos® are Halal certified products. To better understand the ingredients and nutritionals of Doritos®, please reference the ingredients on the back of our Doritos® bags. We recommend visiting PepsiCo Product facts to check out ingredient labels if you do not have the product in front of you.