What the National MS Society TV commercial - Exit Stage Never is about.

The National MS Society TV spot, 'Exit Stage Never,' is a powerful and inspiring advertisement that showcases the incredible strength and determination of individuals living with multiple sclerosis. The ad features LaTonya Swann, a professional dancer who was diagnosed with MS at the age of 36.

The opening shot shows Swann walking on stage, wearing a bright blue leotard and black leggings, with a notable limp. The camera then zooms in on her leg, which starts to shake uncontrollably. From there, the ad provides a glimpse into Swann's life, showing her in various stages of treatment and recovery with MS.

Throughout the ad, Swann speaks candidly about her journey with MS, the challenges she's faced, and the moments of triumph that have kept her going. "When I was diagnosed, I thought my dreams were over. I thought I'd never dance again," Swann says. "But here I am, still dancing."

As Swann speaks, the ad intercuts footage of her rehearsing for a performance with stunning grace and precision, leaving the viewer in awe of her talent and determination. The ad's tagline, "Exit Stage Never," underscores Swann's resilient spirit and the message that those living with MS should never give up on their dreams.

Overall, the National MS Society TV spot featuring LaTonya Swann is a powerful and emotional tribute to the incredible strength and resilience of those living with MS. It's a reminder that with the right mindset and support, individuals living with MS can still achieve great things and live life to the fullest.

National MS Society TV commercial - Exit Stage Never produced for National Multiple Sclerosis Society was first shown on television on July 16, 2017.