Southwest is proud to offer one-of-a-kind value and Hospitality at more than 120 airports across 11 countries. We first took flight in 1971 from Dallas (Love Field) to democratize the sky through friendly, reliable, and low-cost air travel.

Employees are treated with the same concern, respect, and caring attitude within our organization that they are expected to share externally with every Southwest Customer. Southwest® is known for our legendary Hospitality and world-famous Culture where People come first.

Southwest Airlines is more flexible than most other large airlines. Southwest is the only large U.S. airline that is also a low-cost carrier. Southwest Airlines' strategy emphasizes recruiting and retaining motivated employees. Southwest continues to improve its business model and practices.

Employees of Southwest Airlines are encouraged to “Live the Southwest Way.” This includes having a Warrior Spirit (work hard, desire to be the best, be courageous), a Servant's Heart (put others first, live by The Golden Rule), and a Fun-LUVing Attitude (be a passionate Teamplayer, have fun).

All in all, 22% of airline customers in the United States use Southwest Airlines. That means, of the 77% who know the brand, 29% use them. How loyal are the customers of Southwest Airlines? Around 18% of airline customers in the United States say they are likely to use Southwest Airlines again.

Southwest Airlines is a perennial favorite for commitment-phobes. Known for its flexible ticket policy and two free checked bags for every passenger, Southwest doesn't charge the fees that come with flying on other airlines.

West Asia (or Southwest Asia as Ian Morrison puts it, or sometimes referred to as the Middle East) has their cultural roots in the pioneering civilizations of the Fertile Crescent and Mesopotamia, spawning the Persian, Arab, Ottoman empires, as well as the Abrahamic religions of Judaism and later Islam.

National culture is the norms, behaviors, beliefs, customs, and values shared by the population of a sovereign nation (e.g., a Chinese or Canadian national culture). It refers to specific characteristics such as language, religion, ethnic and racial identity, cultural history and traditions.

Known for its flexible ticket policy and two free checked bags for every passenger, Southwest doesn't charge the fees that come with flying on other airlines.

Core Values. Southwest Airlines' core values, 'Live the Southwest Way: Warrior Spirit, Servants Heart, Fun-LUVing Attitude' and 'Work the Southwest Way: Safety and Reliability, Friendliness, Service, Low Costs' are cornerstones of how they conduct business.

An airline is a company that provides air transport services for traveling passengers and/or freight.

On Southwest, your first two checked bags are free. Not having to worry about added fees is a reason why flying Southwest can make a lot of sense. And look at the fare classes. The Big Three airlines might seduce you with ultra-low ticket prices, but there's a good chance those fares are for basic economy.