Texture is a forward-thinking company that is revolutionizing the way we experience the world through touch. With a diverse team of engineers, designers, and artists, Texture has set out to create inn...
Texture TV Spot, 'Unlimited Digital Magazines' is an advertisement promoting the texture, which is an app that offers unlimited access to digital magazines. The spot showcases the power of Texture and how easily accessible it is to have access to an array of different types of magazines at your fingertips.
The commercial opens with a young couple sitting on a couch, engrossed in digital magazines on their Tablet. They are reading different types of magazines and are totally consumed by the content of the app. One can hear the sound of page flips and turning pages in the background, which adds to the immersive experience of the whole thing.
The narration starts in the background, and the voice-over describes how everything we do nowadays is digital. From getting around in a new city to ordering groceries, everything is available at our fingertips instantly. That's why Texture is the perfect app for avid readers. It gives readers the chance to access unlimited magazines from different categories on the go.
The commercial uses simple yet powerful graphics to showcase magazine covers in different categories, such as Sports, News, Entertainment, Fashion, and more. The screen fills up with different headlines, and the audience can see the variety of magazines that they can access through The Texture app.
The final scene showcases a woman sitting in a coffee shop reading a magazine, and the ad ends with the tagline- "Texture- Unlimited Magazines at your Fingertips."
In conclusion, the Texture TV Spot, 'Unlimited Digital Magazines' is a simple yet powerful advertisement that showcases the power of digital magazines at one's fingertips. The commercial is innovative, immersive, and a must-watch for all the ardent readers out there.
Texture TV commercial - Unlimited Digital Magazines produced for Texture was first shown on television on September 5, 2016.
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OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...