Adopting the style of a music video, the short features actor and singer Diego Boneta taking a lighthearted journey through a world where people are unapologetically themselves.

The latest campaign from the organization best known for the "Got Milk?" slogan features Mexican-born actor and singer Diego Boneta, and is running only in California - with 40% of the media spend targeting Hispanic communities.

actress Aubrey Plaza The parody, from agency Gale and Saturday Night Live writer-directors, starred White Lotus actress Aubrey Plaza as the fake startup's founder. Critics labeled the spot propaganda for the dairy industry, and in short order, Plaza turned off the comments for it on her Instagram post.

The spot features appearances by actors Mario Lopez and Anthony Anderson as well as San Francisco Giants shortstop Brandon Crawford. Krasts says they all brought something unique to set. “Mario is so great in the Hollywood heartthrob role,” Krasts says.

About CRYS CRYS is a Cuban-American independent artist based in Los Angeles. A creative visionary whose work varies from her own Latin-infused pop music to voice acting for a family-friendly animated Christmas series, CRYS has serious range.

Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.

creators MilkPEP as part of an official marketing campaign for cows' milk. The spot concluded with the tagline: “Is your milk real?” An official complaint placed with the USDA on 25 May says that the ad violates a law prohibiting federal agricultural promotions from depicting products in a negative light.

What would a California dream be without a few famous faces? The spot features appearances by actors Mario Lopez and Anthony Anderson as well as San Francisco Giants shortstop Brandon Crawford. Krasts says they all brought something unique to set. “Mario is so great in the Hollywood heartthrob role,” Krasts says.

Anthony Anderson, Mario Lopez, Brandon Crawford Song by Queen.

Johnson is next joined by California Cheese Trail founder Vivien Straus. This self-described “cheese girl” grew up on the West Coast's first organic dairy farm, and has a lot to say about the sights, smells, tastes, and sounds of a California creamery.

The ad campaign promoted “real milk” through a fictitious plant-based brand with “zero nutritional value”. A new ad campaign marketing Wood Milk has received backlash for its portrayal of plant-based milk products.

Understanding Checkoff Programs The Got Milk advertising campaign is a well-known example of a checkoff program, part of a long-standing government campaign to encourage consumers to disproportionately purchase animal products.