The U.S. Army paused its latest ad campaign following the arrest this weekend of actor Jonathan Majors, who stars in the high-profile work that revived the iconic "Be All You Can Be" slogan.

actor Jonathan Majors The rebrand is centered around a classic Army slogan, “Be All You Can Be,” which was first introduced in the 1980s. Narrated by actor Jonathan Majors from “Ant-Man and the Wasp: Quantumania” and “Creed III,” one of the new spots titled “Overcoming Obstacles” takes the viewer through each generation of the Army.

actor Jonathan Majors The U.S. Army will run ads this Saturday during the NCAA Final Four Tournament using existing footage from older commercials and unused material from the new “Be All You Can Be” campaign instead of featuring actor Jonathan Majors.

Popular on Variety. The U.S. Army has paused its advertising campaign featuring Jonathan Majors in response to the actor's arrest Saturday for an alleged assault. The two “Be All You Can Be” commercials featuring Majors as an on-screen narrator were pulled Sunday.

Uncle Sam War poster with the famous phrase "I want you for U. S. Army" shows Uncle Sam pointing his finger at the viewer in order to recruit soldiers for the American Army during World War I.

The Army finished 2023 with 55,000 new recruits, significantly short of the 65,000 it had aimed for in the fiscal year that ended on Saturday.

The two 2023 Super Bowl ads (created by Dallas-based ad agency Lerma) alone cost $20 million. Bill McKendry, founder of Haven, the marketing, messaging, and branding firm behind the campaign, explained its purpose to Christianity Today: “Is the goal that people become Christians?

The one and only King of Rock and Roll, Elvis Presley was drafted into the Army in 1957. He eventually rose to the rank of sergeant, and was discharged in 1960. It was during his time in the Army when he met Priscilla Beaulieu, the woman who would one day become his wife.

Jefferson White (born November 3, 1989) is an American actor. He plays Jimmy Hurdstrom on the Paramount Network series Yellowstone and Sean O'Neil on Chicago P.D. on NBC.

Rob Gronkowski USAA TV Spot, 'Gronk Generations' Featuring Rob Gronkowski.

Haven, which is a creative agency, said it has secured two ad spots totaling 90 seconds for the “He Gets Us” campaign, a movement designed to increase the respect and personal relevancy of Jesus through modern messaging.

When the United States entered World War I the next year, Flagg made a lithograph with Uncle Sam pointing his finger. He borrowed the pose from a 1914 British military recruiting poster of the British secretary of war saying, "Your Country Needs You." Uncle Sam's words became "I Want You for U.S. Army."