What the Fidelity Investments TV commercial - The Planning Effect: Skiing is about.

Fidelity Investments TV Spot, 'The Planning Effect: Skiing' Featuring Casey Alexander, Jordan Murphy is an advertisement that highlights the importance of financial planning. The ad features Casey Alexander and Jordan Murphy, two skiers who are tasked with skiing down an icy slope.

As they prepare for their descent, the ad shows a split-screen view of the two skiers. On one side, Jordan is shown frantically packing his gear, trying to find his ski goggles, and clearly feeling the stress of being unprepared. On the other side, Casey is calmly and confidently skiing down the slope with ease.

The ad then cuts to a scene of Casey and Jordan at a coffee shop. Casey explains that the key to his success on the ski slope was proper planning. He had taken the time to prepare his gear, create a plan for his route down the slope, and had visualized his success before even setting foot on the mountain.

The ad ends with a tagline that reads, "The Planning Effect: See what a personalized plan can do for you." The message of the ad is clear: financial planning, like planning for a ski trip, can help alleviate stress, increase confidence, and lead to success.

Overall, the Fidelity Investments TV Spot, 'The Planning Effect: Skiing' Featuring Casey Alexander, Jordan Murphy is an effective advertisement that uses the analogy of skiing to convey the importance of financial planning. By showing the benefits of proper planning, the ad is able to connect with viewers and encourage them to consider their own financial planning needs.

Fidelity Investments TV commercial - The Planning Effect: Skiing produced for Fidelity Investments was first shown on television on September 4, 2022.