Rocket Mortgage is a leading online mortgage lender that has revolutionized the home financing industry. Founded in 2015 by Quicken Loans, Rocket Mortgage has quickly become a household name, thanks t...
Title: Rocket Mortgage TV Spot, 'Certain Is Better: Hitchhiker' Featuring Tracy Morgan
Introduction:Rocket Mortgage, a leading online mortgage lender, continues to captivate audiences with their creative and entertaining television commercials. One of their most notable ads, titled "Certain Is Better: Hitchhiker," features the comedic genius Tracy Morgan. This ad not only showcases Morgan's humor but also highlights the benefits of using Rocket Mortgage for a stress-free home buying experience. Let's delve into the details of this unforgettable television spot.
Description:The ad opens with Tracy Morgan standing by the side of a desolate road, thumb outstretched, and a hitchhiker's sign indicating his destination — "Need a New Home." As a car approaches, he quickly realizes that hitchhiking is not the ideal way to find certainty when it comes to homeownership. Out of the blue, a luxurious red couch magically appears, complete with all the comforts of home, right there on the side of the road.
Next, Morgan surprises the audience by unveiling an ingenious concept - the "Confidence Cam." Located on the side of the couch, the Confidence Cam allows people to securely view potential houses right from the comfort of their living room. As Morgan steps into the living room-themed set right there on the road, he exclaims, "It's like a house... in my house!" This clever visual reinforces the convenience and reliability of Rocket Mortgage's digital platform.
Morgan's comedic flair shines through as he playfully interacts with the virtual home listings, effortlessly browsing through different properties with a simple swipe of his hand. As he explores various houses displayed on a large screen, he showcases the ease and confidence one can have when searching for their dream home using Rocket Mortgage.
In the final moments of the ad, Morgan seamlessly transitions from the side-of-the-road set to an actual living room, surrounded by a supportive team of Rocket Mortgage professionals. As he confidently reclines on the couch, he encourages viewers to select certainty, reminding them that "certain is better" when it comes to choosing a mortgage lender.
Conclusion:Rocket Mortgage's TV spot, "Certain Is Better: Hitchhiker," featuring Tracy Morgan, effortlessly delivers a compelling message wrapped in comedy. By utilizing Morgan's comedic talent, the ad effectively communicates the convenience and confidence that Rocket Mortgage offers to prospective homebuyers. With its innovative Confidence Cam and secure digital platform, Rocket Mortgage continues to revolutionize the mortgage industry and empower individuals to find their dream homes with certainty.
Rocket Mortgage TV commercial - Certain Is Better: Hitchhiker produced for Rocket Mortgage was first shown on television on May 31, 2021.
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Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...