Coca-Cola EKOCYCLE television commercial 2012

What the Coca-Cola EKOCYCLE TV commercial - Begin Again is about.

The Coca-Cola EKOCYCLE TV spot, titled 'Begin Again,' features the talented musician and producer, Will.i.am. This captivating advertisement revolves around the importance of starting anew and making a positive impact on the world by adopting sustainable practices.

The commercial begins with a panoramic view of a bustling cityscape, representing the fast-paced nature of modern life. As the camera zooms in, we are introduced to Will.i.am, who stands in the middle of a large public space surrounded by towering buildings.

A powerful and inspiring voiceover sets the tone as Will.i.am addresses the audience, encouraging them to reflect on their choices and embrace a more sustainable lifestyle. The background music starts softly, creating an atmosphere of anticipation.

Throughout the commercial, Will.i.am charms viewers with his charismatic presence as he shares his personal experiences and insights on environmental responsibility. He highlights the importance of recycling and sustainability, emphasizing that every individual has the power to affect positive change.

Visually, the scene transitions into a vibrant montage of people from diverse backgrounds coming together to recycle and repurpose various items. The Coca-Cola EKOCYCLE initiative is showcased as they recycle used plastic bottles, transforming them into fashionable clothing, furniture, and other everyday products. This innovative concept exemplifies their commitment to sustainable and eco-friendly practices.

The commercial concludes with Will.i.am passionately urging viewers to embrace the opportunity to 'Begin Again' by making conscious choices for a better future. The music crescendos, filling the air with optimism and motivation.

Overall, the Coca-Cola EKOCYCLE TV spot featuring Will.i.am is a visually stunning and emotionally stirring advertisement that encourages viewers to reimagine their impact on the world. By showcasing the transformative power of recycling and sustainability, the commercial inspires individuals to make a positive change in their own lives and contribute to a better, more environmentally conscious society.

Coca-Cola EKOCYCLE TV commercial - Begin Again produced for EKOCYCLE was first shown on television on August 1, 2012.

Song from commercial Coca-Cola EKOCYCLE TV Spot, 'Begin Again' Featuring Will.i.am

"This Is Love" by Will.i.am ft. Eva Simons

"This Is Love" is a song written and recorded by American hip hop artist Will.i.am for his fourth studio album ), #willpower. The song features vocals from Dutch singer-songwriter Eva Simons. It was released as the album's lead single on June 1, 2012.

Lyrics

The song's lyrics are about a strong and passionate love that cannot be denied. The chorus of the song is as follows:

"If you love it like I love itAnd you feel what I feel insideIf you want it like I want itThen baby let's get it tonight"

Reception

The song was a commercial success, reaching the top of the charts in several countries, including the UK, Australia, and the Netherlands. It also reached the top 10 in several other countries, including the US, Canada, and France.

Music Video

The music video for "This Is Love" was directed by will.i.am and features him and Eva Simons singing and dancing in front of various colorful backdrops. The video has over 200 million views on YouTube as of August 2023.

Overall, "This Is Love" is a catchy and upbeat dance-pop song that showcases will.i.am's musical talents and features the strong vocals of Eva Simons.