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Advertisers of the Southwest Airlines TV Spot, 'Wanderlust'

Southwest Airlines TV commercial - Wanderlust
Southwest Airlines

Southwest Airlines is a well-known American airline that has been in operation for several decades. Founded in 1967, the airline has grown to become one of the largest low-cost carriers in the United...

What the Southwest Airlines TV commercial - Wanderlust is about.

Southwest Airlines TV commercial - Wanderlust

Southwest Airlines' television advertisement, 'Wanderlust,' taps into the human desire for travel and adventure. The spot showcases people from various backgrounds and life stages, all with the common thread of wanting to explore and experience more of the world.

The ad begins with a young couple embarking on a journey together, driving towards the airport with excitement in their eyes. The next scene shows a businessman scrolling through his phone, dreaming of his next adventure as he sits in his suit and tie, waiting for his flight. The ad then shows a family with kids in tow, all smiling as they make their way through the airport.

The narration of the advertisement is potent as it emphasizes the emotional connection that people have with travel. The voiceover says, "Some call it wanderlust, but Southwest calls it love. To us, it's not just a passion, it's a purpose."

Throughout the ad, we see people from different walks of life interacting with each other in the airport and airplanes, connecting over their shared love for adventure. In one scene, we see two women sitting together on the plane, laughing as they flip through their travel photos.

The spot concludes on a powerful note where we see a couple paying their respects at the Vietnam Veterans Memorial, showcasing that travel isn't just about fun; it's also about learning, growing, and connecting with people and places outside of ourselves. The voiceover emphasizes that Southwest Airlines is committed to making travel accessible to everyone, so that everyone can experience the joy and wonder of exploring the world.

Overall, this Southwest Airlines TV ad speaks to the human spirit of exploration and adventure, emphasizing travel as a way of broadening our perspectives and connecting with the world. The spot masterfully captures the emotional impact of travel on people's lives and highlights Southwest's commitment to making travel accessible to all.

Southwest Airlines TV commercial - Wanderlust produced for Southwest Airlines was first shown on television on July 12, 2020.

Frequently Asked Questions about southwest airlines tv spot, 'wanderlust'

On the Fly is an American reality documentary television series on TLC. The series profiles the operations of Southwest Airlines and how passengers behave and act in the airport which is very similar to A&E's series Airline, and premiered on May 24, 2012.

In 2011, Dove selected Jones as its spokeswoman for its Dove Nourishing Oil Care Collection. In 2015, she began starring in a series of commercials for Verizon FiOS. In 2017, Jones became a spokeswoman for the Almay brand of cosmetics. In 2018, Jones became the first female ambassador for Maison Kitsune.

The original Wanna Get Away campaign proved so popular after first airing in 1998 that Southwest stuck with it until 2008. In fact, “Wanna Get Away” is now the name for the category of Southwest's lowest, advance-purchase fares.

Airline was a British fly on the wall television programme produced by LWT that showcases the daily happenings of passengers, ground workers and flight crew of Britannia Airways (series 1) and later EasyJet (from series 2). Airline. Genre. Documentary.

The Flight Attendant (2020 - Present)

Righteous; wise Meaning. Righteous; wise; knows her own way; "mature", and "of true faith"

Procter & Gamble In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year.

The airline's slogan (as of 2022) is "Low fares. Nothing to hide. That's TransFarency!" In March 1992, shortly after Southwest started using the "Just Plane Smart" motto, Stevens Aviation, which had been using "Plane Smart" for its motto, advised Southwest that it was infringing on its trademark.

List of Airlines companies and their Slogans

AirlinesSlogan
Cathay PacificPeople: They make an airline
Delta AirlinesKeep Climbing
EmiratesHello Tomorrow
Go AirFly smart

In addition to air-to-ground (ATG) transmission, an aircraft can also connect to the internet via an orbiting satellite. Satellite connections also enable airliners to provide in-flight TV programs as well.

Fly Girls Fly Girls is an American reality television series that follows the personal lives of five flight attendants working for Virgin America.

Airport is a British documentary television series based at London Heathrow Airport, broadcast by the BBC and syndicated to Dave, part of the UKTV network.

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Actors

Actors who starred in Southwest Airlines TV Spot, 'Wanderlust'

Rashida Jones photo
Agenices

Agenices of the Southwest Airlines TV Spot, 'Wanderlust'

Southwest Airlines TV commercial - Wanderlust
GSD&M

GSD&M is a full-service agency founded and based in Austin, Texas. The company is known for its creative approach to advertising and marketing and has worked with a variety of well-known brands. The a...

Southwest Airlines TV commercial - Wanderlust
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

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