What the Ronald McDonald House Charities HACER TV commercial - La Primera is about.

The Ronald McDonald House Charities (RMHC) HACER TV spot called 'La Primera' is a heartwarming ad that tells the story of a young girl named Maria, who is the first in her family to go to college, thanks to the help of RMHC's scholarship program. The ad opens up with a sweet and nostalgic tone as we see older photos of Maria growing up with her family. We see her father's pride and joy as Maria embarks on her academic journey.

We hear Maria's voiceover as she speaks of her dreams of pursuing higher education, but how it all seemed like just a dream as she felt clueless about the college application process. However, that is when the RMHC scholarship program came into the picture, creating new opportunities for Maria.

We see the visuals transition to the present time, as Maria is now shown as a young college student in her dorm room, with her father visiting her. It is at this point that Maria realizes the importance of RMHC and how it has played a significant part in the pursuit of her dreams. She feels immense gratitude and love for all the support that made her hard work and academic achievements possible.

The ad ends with a beautiful message of hope, thanking the program and the donors who make it possible, for creating opportunities for young people like Maria, who dream of a bright future.

Overall, the RMHC HACER TV spot is a touching ad that highlights the organization's valuable contributions in the education sector, highlighting the impact it has on the lives of disadvantaged students who could not have afforded to pursue a higher education without their support. It is a reminder of the importance of education and the role education plays in fulfilling dreams, changing lives, and allowing for social mobility, regardless of the circumstances people are born into.

Ronald McDonald House Charities HACER TV commercial - La Primera produced for Ronald McDonald House Charities was first shown on television on September 29, 2014.