Lucky Charms is a renowned company that has captured the hearts and taste buds of people around the world. Known for their iconic cereal of the same name, Lucky Charms has been a staple on breakfast t...
Launched in 2021, the Lucky Charms Magic Gems TV Spot, '¿Dónde está Lucky?' is an exciting and adventurous advertisement that features the iconic Lucky the Leprechaun who has gone missing, and it's up to kids to find him. The commercial starts with a shot of a giant rainbow that appears in the middle of a city. It leads to the end of the rainbow, where a pot of Lucky Charms Magic Gems cereal is waiting.
Suddenly, Lucky the Leprechaun appears, grabs the pot, and takes off with it, but he drops a gem that falls into one of the cereal bowls belonging to a little girl who was watching the scene from her apartment window. The little girl jumps at the chance to help find Lucky by joining other kids who have also found a gem in their cereal bowls.
The adventure then takes off, with kids scouring the city looking for various signs that could lead them to Lucky. They explore subway stations and skateboard parks, all the while eating Lucky Charms Magic Gems cereal, which gives them the energy and confidence they need to keep going.
Throughout the commercial, the bright colors of the cereal, along with the exciting and adventurous music, keep viewers engaged. It's irreverent, fun, and sparkles with joy and excitement.
Finally, Lucky the Leprechaun is spotted escaping onto a rooftop, but the kids launch themselves into action. They chase Lucky, and with the help of the Lucky Charms Magic Gems cereal, they capture him and bring him back to the little girl's apartment. Lucky is overjoyed and thanks the kids for finding him.
The Lucky Charms Magic Gems TV Spot, '¿Dónde está Lucky?' has become an instant classic, and it's easy to see why. It's an imaginative, colorful, and adventurous commercial that captures the spirit of childhood and imagination, making it enjoyable for viewers of all ages.
Lucky Charms Magic Gems TV commercial - ¿Dónde está Lucky? produced for Lucky Charms was first shown on television on July 12, 2022.
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