What the UNCF TV commercial - Growing Up In Memphis is about.

The UNCF TV Spot, 'Growing Up In Memphis' is a powerful and emotional portrayal of the struggles faced by African American students in Memphis. Through personal stories and experiences, the viewer is taken on a journey through the challenges faced by these students and the impact that the UNCF can have on their lives.

The spot begins with a young girl named India describing her upbringing in Memphis. India speaks of the violence and danger that were all around her growing up. She talks about how she had to watch her back and be cautious just to get to school.

As the spot continues, we hear from a young man named Shaquille, who speaks about his own challenges growing up in Memphis. Shaquille was forced to drop out of school and work full-time to support his family. He speaks about how he felt like giving up until the UNCF stepped in and gave him a scholarship.

Throughout the spot, we see images of poverty, violence, and struggle, contrasted with images of hope, resilience, and determination. The viewer is left with a deep sense of the challenges that these students face, but also with a sense of hope that the UNCF can help them to overcome these challenges and achieve their dreams.

Overall, the UNCF TV Spot, 'Growing Up In Memphis' is a powerful and emotional portrayal of the challenges facing African American students in Memphis. It is a testament to the importance of organizations like the UNCF, which provide vital support and resources to students who might otherwise be left behind.

UNCF TV commercial - Growing Up In Memphis produced for UNCF was first shown on television on September 17, 2022.